#EF7694#EF7694

#EF7694 is a light, vivid red. Relative luminance 0.334; OKLCH L 71.3% C 0.151 H 6.0°. Best body text is #000000 at 7.69:1 contrast (WCAG AA passes).

Color values

HEX	#EF7694
RGB	rgb(239, 118, 148)
HSL	hsl(345, 79%, 70%)
HSV	hsv(345, 51%, 94%)
CMYK	cmyk(0%, 50.6%, 38.1%, 6.3%)
CIE-LAB	lab(64.52, 49.48, 5.90)
CIE-LCH	lch(64.52, 49.83, 6.80°)
OKLab	oklab(71.35% 0.1504 0.0159)
OKLCH	oklch(71.35% 0.151 6)
XYZ	xyz(47.4229, 33.4504, 31.9703)
Luminance	0.3345 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF7694 #76EFD1

analogous

#EF76D0 #EF7694 #EF9576

triadic

#EF7694 #94EF76 #7694EF

tetradic

#EF7694 #D0EF76 #76EFD1 #9576EF

square

#EF7694 #D0EF76 #76EFD1 #9576EF

split-complementary

#EF7694 #76EF95 #76D0EF

monochromatic

#D21947 #E93F69 #EF7694 #F5ADBF #FCE4EA

Accessibility & contrast

On white

2.73

#EF7694 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.69

#EF7694 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF7694

7.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF7694	#FFFFFF	#000000	##000000
##EF7694	1.00	2.73	7.69	7.69
#FFFFFF	2.73	1.00	21.00	21.00
#000000	7.69	21.00	1.00	1.00
##000000	7.69	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8C8E95

Deuteranopia (green-blind)

#ABA591

Tritanopia (blue-blind)

#FF6A81

Achromatopsia (no color)

#9C9C9C

Design tokens & code

CSS

--color: #ef7694;
/* rgb */ color: rgb(239, 118, 148);
/* oklch */ color: oklch(71.3% 0.151 6.0);

Tailwind

colors: {
  custom: {
    50: '#f8a1b3',
    500: '#ef7694',
    950: '#000000',
  },
}

SCSS

$custom: #ef7694;
$custom-light: #f8a1b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ef7694",
  "rgb": {
    "r": 239,
    "g": 118,
    "b": 148
  },
  "hsl": {
    "h": 345.124,
    "s": 79.085,
    "l": 70
  },
  "oklch": {
    "l": 0.71349,
    "c": 0.15121,
    "h": 6
  },
  "luminance": 0.33446
}

Semantic roles & 50–950 ramp

primary

#EF7694

secondary

#CFF1E9

accent

#DBA70A

background

#FFFAFB

surface

#FFF4F6

border

#D7CED0

text

#180F11

muted

#867F80

Preview Lab

Preview with #EF7694

Body copy rendered with the generated semantic roles for this colour.

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