#EF74BD#EF74BD

#EF74BD is a light, vivid pink. Relative luminance 0.345; OKLCH L 72.4% C 0.172 H 345.6°. Best body text is #000000 at 7.90:1 contrast (WCAG AA passes).

Color values

HEX	#EF74BD
RGB	rgb(239, 116, 189)
HSL	hsl(324, 79%, 70%)
HSV	hsv(324, 51%, 94%)
CMYK	cmyk(0%, 51.5%, 20.9%, 6.3%)
CIE-LAB	lab(65.37, 55.63, -16.14)
CIE-LCH	lch(65.37, 57.92, 343.82°)
OKLab	oklab(72.39% 0.1664 -0.0426)
OKLCH	oklch(72.39% 0.172 345.6)
XYZ	xyz(51.0286, 34.5198, 52.1097)
Luminance	0.3452 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF74BD #74EFA6

analogous

#E374EF #EF74BD #EF7480

triadic

#EF74BD #BDEF74 #74BDEF

tetradic

#EF74BD #EFE374 #74EFA6 #7480EF

square

#EF74BD #EFE374 #74EFA6 #7480EF

split-complementary

#EF74BD #80EF74 #74EFE3

monochromatic

#D11886 #E93DA3 #EF74BD #F5ABD7 #FCE2F1

Accessibility & contrast

On white

2.66

#EF74BD on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.90

#EF74BD on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF74BD

7.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF74BD	#FFFFFF	#000000	##000000
##EF74BD	1.00	2.66	7.90	7.90
#FFFFFF	2.66	1.00	21.00	21.00
#000000	7.90	21.00	1.00	1.00
##000000	7.90	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7F92BF

Deuteranopia (green-blind)

#A0A6BA

Tritanopia (blue-blind)

#FD7390

Achromatopsia (no color)

#9F9F9F

Design tokens & code

CSS

--color: #ef74bd;
/* rgb */ color: rgb(239, 116, 189);
/* oklch */ color: oklch(72.4% 0.172 345.6);

Tailwind

colors: {
  custom: {
    50: '#f7a0d1',
    500: '#ef74bd',
    950: '#000000',
  },
}

SCSS

$custom: #ef74bd;
$custom-light: #f7a0d1;
$custom-dark: #000000;

JSON

{
  "hex": "#ef74bd",
  "rgb": {
    "r": 239,
    "g": 116,
    "b": 189
  },
  "hsl": {
    "h": 324.39,
    "s": 79.355,
    "l": 69.608
  },
  "oklch": {
    "l": 0.72387,
    "c": 0.17174,
    "h": 345.6
  },
  "luminance": 0.34516
}

Semantic roles & 50–950 ramp

primary

#EF74BD

secondary

#CEF1DC

accent

#DC5F0A

background

#FFFAFC

surface

#FFF4F9

border

#D7CED2

text

#180F14

muted

#867F82

Preview Lab

Preview with #EF74BD

Body copy rendered with the generated semantic roles for this colour.

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