#EF74AD#EF74AD

#EF74AD is a light, vivid pink. Relative luminance 0.339; OKLCH L 71.8% C 0.163 H 352.9°. Best body text is #000000 at 7.77:1 contrast (WCAG AA passes).

Color values

HEX	#EF74AD
RGB	rgb(239, 116, 173)
HSL	hsl(332, 79%, 70%)
HSV	hsv(332, 51%, 94%)
CMYK	cmyk(0%, 51.5%, 27.6%, 6.3%)
CIE-LAB	lab(64.85, 53.46, -7.86)
CIE-LCH	lch(64.85, 54.04, 351.64°)
OKLab	oklab(71.83% 0.1617 -0.0201)
OKLCH	oklch(71.83% 0.163 352.9)
XYZ	xyz(49.3867, 33.8630, 43.4623)
Luminance	0.3386 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF74AD #74EFB6

analogous

#EF74EB #EF74AD #EF7974

triadic

#EF74AD #ADEF74 #74ADEF

tetradic

#EF74AD #EBEF74 #74EFB6 #7974EF

square

#EF74AD #EBEF74 #74EFB6 #7974EF

split-complementary

#EF74AD #74EF79 #74EBEF

monochromatic

#D1186E #E93D8D #EF74AD #F5ABCD #FCE2EE

Accessibility & contrast

On white

2.70

#EF74AD on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.77

#EF74AD on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF74AD

7.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF74AD	#FFFFFF	#000000	##000000
##EF74AD	1.00	2.70	7.77	7.77
#FFFFFF	2.70	1.00	21.00	21.00
#000000	7.77	21.00	1.00	1.00
##000000	7.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8490AF

Deuteranopia (green-blind)

#A4A6AA

Tritanopia (blue-blind)

#FF6E89

Achromatopsia (no color)

#9D9D9D

Design tokens & code

CSS

--color: #ef74ad;
/* rgb */ color: rgb(239, 116, 173);
/* oklch */ color: oklch(71.8% 0.163 352.9);

Tailwind

colors: {
  custom: {
    50: '#f7a0c5',
    500: '#ef74ad',
    950: '#000000',
  },
}

SCSS

$custom: #ef74ad;
$custom-light: #f7a0c5;
$custom-dark: #000000;

JSON

{
  "hex": "#ef74ad",
  "rgb": {
    "r": 239,
    "g": 116,
    "b": 173
  },
  "hsl": {
    "h": 332.195,
    "s": 79.355,
    "l": 69.608
  },
  "oklch": {
    "l": 0.71828,
    "c": 0.16299,
    "h": 352.9
  },
  "luminance": 0.33859
}

Semantic roles & 50–950 ramp

primary

#EF74AD

secondary

#CEF1E1

accent

#DC7A0A

background

#FFFAFC

surface

#FFF4F8

border

#D7CED1

text

#180F12

muted

#867F81

Preview Lab

Preview with #EF74AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →