#EF7491#EF7491

#EF7491 is a light, vivid red. Relative luminance 0.329; OKLCH L 71.0% C 0.153 H 6.9°. Best body text is #000000 at 7.58:1 contrast (WCAG AA passes).

Color values

HEX	#EF7491
RGB	rgb(239, 116, 145)
HSL	hsl(346, 79%, 70%)
HSV	hsv(346, 51%, 94%)
CMYK	cmyk(0%, 51.5%, 39.3%, 6.3%)
CIE-LAB	lab(64.07, 50.12, 6.97)
CIE-LCH	lch(64.07, 50.61, 7.92°)
OKLab	oklab(70.98% 0.1523 0.0186)
OKLCH	oklch(70.98% 0.153 6.9)
XYZ	xyz(46.9555, 32.8906, 30.6582)
Luminance	0.3289 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF7491 #74EFD2

analogous

#EF74CE #EF7491 #EF9574

triadic

#EF7491 #91EF74 #7491EF

tetradic

#EF7491 #CEEF74 #74EFD2 #9574EF

square

#EF7491 #CEEF74 #74EFD2 #9574EF

split-complementary

#EF7491 #74EF95 #74CEEF

monochromatic

#D11844 #E93D66 #EF7491 #F5ABBC #FCE2E8

Accessibility & contrast

On white

2.77

#EF7491 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.58

#EF7491 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF7491

7.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF7491	#FFFFFF	#000000	##000000
##EF7491	1.00	2.77	7.58	7.58
#FFFFFF	2.77	1.00	21.00	21.00
#000000	7.58	21.00	1.00	1.00
##000000	7.58	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8B8C92

Deuteranopia (green-blind)

#AAA48E

Tritanopia (blue-blind)

#FF677F

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #ef7491;
/* rgb */ color: rgb(239, 116, 145);
/* oklch */ color: oklch(71.0% 0.153 6.9);

Tailwind

colors: {
  custom: {
    50: '#f89fb1',
    500: '#ef7491',
    950: '#000000',
  },
}

SCSS

$custom: #ef7491;
$custom-light: #f89fb1;
$custom-dark: #000000;

JSON

{
  "hex": "#ef7491",
  "rgb": {
    "r": 239,
    "g": 116,
    "b": 145
  },
  "hsl": {
    "h": 345.854,
    "s": 79.355,
    "l": 69.608
  },
  "oklch": {
    "l": 0.70983,
    "c": 0.15343,
    "h": 6.9
  },
  "luminance": 0.32886
}

Semantic roles & 50–950 ramp

primary

#EF7491

secondary

#CEF1E9

accent

#DCAA0A

background

#FFFAFA

surface

#FFF3F4

border

#D7CDCE

text

#180F10

muted

#867F7F

Preview Lab

Preview with #EF7491

Body copy rendered with the generated semantic roles for this colour.

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