#EF7490#EF7490

#EF7490 is a light, vivid red. Relative luminance 0.329; OKLCH L 71.0% C 0.153 H 7.5°. Best body text is #000000 at 7.57:1 contrast (WCAG AA passes).

Color values

HEX	#EF7490
RGB	rgb(239, 116, 144)
HSL	hsl(346, 79%, 70%)
HSV	hsv(346, 51%, 94%)
CMYK	cmyk(0%, 51.5%, 39.7%, 6.3%)
CIE-LAB	lab(64.05, 50.02, 7.50)
CIE-LCH	lch(64.05, 50.58, 8.53°)
OKLab	oklab(70.96% 0.1519 0.0199)
OKLCH	oklch(70.96% 0.153 7.5)
XYZ	xyz(46.8787, 32.8599, 30.2539)
Luminance	0.3286 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF7490 #74EFD3

analogous

#EF74CE #EF7490 #EF9574

triadic

#EF7490 #90EF74 #7490EF

tetradic

#EF7490 #CEEF74 #74EFD3 #9574EF

square

#EF7490 #CEEF74 #74EFD3 #9574EF

split-complementary

#EF7490 #74EF95 #74CEEF

monochromatic

#D11842 #E93D64 #EF7490 #F5ABBC #FCE2E8

Accessibility & contrast

On white

2.77

#EF7490 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.57

#EF7490 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF7490

7.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF7490	#FFFFFF	#000000	##000000
##EF7490	1.00	2.77	7.57	7.57
#FFFFFF	2.77	1.00	21.00	21.00
#000000	7.57	21.00	1.00	1.00
##000000	7.57	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8B8C91

Deuteranopia (green-blind)

#AAA48D

Tritanopia (blue-blind)

#FF677E

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #ef7490;
/* rgb */ color: rgb(239, 116, 144);
/* oklch */ color: oklch(71.0% 0.153 7.5);

Tailwind

colors: {
  custom: {
    50: '#f89fb0',
    500: '#ef7490',
    950: '#000000',
  },
}

SCSS

$custom: #ef7490;
$custom-light: #f89fb0;
$custom-dark: #000000;

JSON

{
  "hex": "#ef7490",
  "rgb": {
    "r": 239,
    "g": 116,
    "b": 144
  },
  "hsl": {
    "h": 346.341,
    "s": 79.355,
    "l": 69.608
  },
  "oklch": {
    "l": 0.70957,
    "c": 0.15324,
    "h": 7.5
  },
  "luminance": 0.32855
}

Semantic roles & 50–950 ramp

primary

#EF7490

secondary

#CEF1E9

accent

#DCAC0A

background

#FFFAFA

surface

#FFF3F4

border

#D7CDCE

text

#180F10

muted

#867F7F

Preview Lab

Preview with #EF7490

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →