#EF7468#EF7468

#EF7468 is a light, vivid red. Relative luminance 0.318; OKLCH L 70.1% C 0.154 H 27.4°. Best body text is #000000 at 7.37:1 contrast (WCAG AA passes).

Color values

HEX	#EF7468
RGB	rgb(239, 116, 104)
HSL	hsl(5, 81%, 67%)
HSV	hsv(5, 56%, 94%)
CMYK	cmyk(0%, 51.5%, 56.5%, 6.3%)
CIE-LAB	lab(63.22, 46.35, 29.08)
CIE-LCH	lch(63.22, 54.72, 32.11°)
OKLab	oklab(70.06% 0.1368 0.0708)
OKLCH	oklch(70.06% 0.154 27.4)
XYZ	xyz(44.3443, 31.8461, 16.9057)
Luminance	0.3184 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF7468 #68E3EF

analogous

#EF68A0 #EF7468 #EFB768

triadic

#EF7468 #68EF74 #7468EF

tetradic

#EF7468 #A0EF68 #68E3EF #B768EF

square

#EF7468 #A0EF68 #68E3EF #B768EF

split-complementary

#EF7468 #68EFB7 #68A0EF

monochromatic

#C72515 #E94131 #EF7468 #F5A79F #FBDAD7

Accessibility & contrast

On white

2.85

#EF7468 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.37

#EF7468 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF7468

7.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF7468	#FFFFFF	#000000	##000000
##EF7468	1.00	2.85	7.37	7.37
#FFFFFF	2.85	1.00	21.00	21.00
#000000	7.37	21.00	1.00	1.00
##000000	7.37	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#928966

Deuteranopia (green-blind)

#B0A365

Tritanopia (blue-blind)

#FF5F72

Achromatopsia (no color)

#999999

Design tokens & code

CSS

--color: #ef7468;
/* rgb */ color: rgb(239, 116, 104);
/* oklch */ color: oklch(70.1% 0.154 27.4);

Tailwind

colors: {
  custom: {
    50: '#fa9f93',
    500: '#ef7468',
    950: '#000000',
  },
}

SCSS

$custom: #ef7468;
$custom-light: #fa9f93;
$custom-dark: #000000;

JSON

{
  "hex": "#ef7468",
  "rgb": {
    "r": 239,
    "g": 116,
    "b": 104
  },
  "hsl": {
    "h": 5.333,
    "s": 80.838,
    "l": 67.255
  },
  "oklch": {
    "l": 0.70056,
    "c": 0.154,
    "h": 27.4
  },
  "luminance": 0.31841
}

Semantic roles & 50–950 ramp

primary

#EF7468

secondary

#C4EBEF

accent

#CADD08

background

#FFFAF9

surface

#FFF3F1

border

#D7CDCB

text

#180F0D

muted

#867F7E

Preview Lab

Preview with #EF7468

Body copy rendered with the generated semantic roles for this colour.

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