#EF73B4#EF73B4

#EF73B4 is a light, vivid pink. Relative luminance 0.339; OKLCH L 71.9% C 0.168 H 349.5°. Best body text is #000000 at 7.78:1 contrast (WCAG AA passes).

Color values

HEX	#EF73B4
RGB	rgb(239, 115, 180)
HSL	hsl(329, 79%, 69%)
HSV	hsv(329, 52%, 94%)
CMYK	cmyk(0%, 51.9%, 24.7%, 6.3%)
CIE-LAB	lab(64.89, 54.86, -11.77)
CIE-LCH	lch(64.89, 56.11, 347.89°)
OKLab	oklab(71.93% 0.1653 -0.0307)
OKLCH	oklch(71.93% 0.168 349.5)
XYZ	xyz(49.9672, 33.9118, 47.0852)
Luminance	0.3391 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF73B4 #73EFAE

analogous

#EC73EF #EF73B4 #EF7376

triadic

#EF73B4 #B4EF73 #73B4EF

tetradic

#EF73B4 #EFEC73 #73EFAE #7376EF

square

#EF73B4 #EFEC73 #73EFAE #7376EF

split-complementary

#EF73B4 #76EF73 #73EFEC

monochromatic

#D01878 #E93C97 #EF73B4 #F5AAD1 #FCE1EF

Accessibility & contrast

On white

2.70

#EF73B4 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.78

#EF73B4 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF73B4

7.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF73B4	#FFFFFF	#000000	##000000
##EF73B4	1.00	2.70	7.78	7.78
#FFFFFF	2.70	1.00	21.00	21.00
#000000	7.78	21.00	1.00	1.00
##000000	7.78	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8190B6

Deuteranopia (green-blind)

#A2A5B1

Tritanopia (blue-blind)

#FE6F8C

Achromatopsia (no color)

#9D9D9D

Design tokens & code

CSS

--color: #ef73b4;
/* rgb */ color: rgb(239, 115, 180);
/* oklch */ color: oklch(71.9% 0.168 349.5);

Tailwind

colors: {
  custom: {
    50: '#f79fca',
    500: '#ef73b4',
    950: '#000000',
  },
}

SCSS

$custom: #ef73b4;
$custom-light: #f79fca;
$custom-dark: #000000;

JSON

{
  "hex": "#ef73b4",
  "rgb": {
    "r": 239,
    "g": 115,
    "b": 180
  },
  "hsl": {
    "h": 328.548,
    "s": 79.487,
    "l": 69.412
  },
  "oklch": {
    "l": 0.71929,
    "c": 0.16811,
    "h": 349.5
  },
  "luminance": 0.33907
}

Semantic roles & 50–950 ramp

primary

#EF73B4

secondary

#CDF1DE

accent

#DC6E0A

background

#FFFAFC

surface

#FFF4F8

border

#D7CED1

text

#180F13

muted

#867F82

Preview Lab

Preview with #EF73B4

Body copy rendered with the generated semantic roles for this colour.

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