#EF7368#EF7368

#EF7368 is a light, vivid red. Relative luminance 0.316; OKLCH L 69.9% C 0.155 H 26.9°. Best body text is #000000 at 7.32:1 contrast (WCAG AA passes).

Color values

HEX#EF7368
RGBrgb(239, 115, 104)
HSLhsl(5, 81%, 67%)
HSVhsv(5, 56%, 94%)
CMYKcmyk(0%, 51.9%, 56.5%, 6.3%)
CIE-LABlab(63.02, 46.84, 28.84)
CIE-LCHlch(63.02, 55.00, 31.62°)
OKLaboklab(69.91% 0.1383 0.0703)
OKLCHoklch(69.91% 0.155 26.9)
XYZxyz(44.2296, 31.6168, 16.8675)
Luminance0.3161 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#EF7368 #68E4EF
analogous
#EF68A1 #EF7368 #EFB768
triadic
#EF7368 #68EF73 #7368EF
tetradic
#EF7368 #A1EF68 #68E4EF #B768EF
square
#EF7368 #A1EF68 #68E4EF #B768EF
split-complementary
#EF7368 #68EFB7 #68A1EF
monochromatic
#C72415 #E94031 #EF7368 #F5A69F #FBDAD7

Accessibility & contrast

On white

2.87
#EF7368 on #FFFFFF
AA ✗AA large ✗AAA ✗

On black

7.32
#EF7368 on #000000
AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF7368
7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##EF7368#FFFFFF#000000##000000
##EF73681.002.877.327.32
#FFFFFF2.871.0021.0021.00
#0000007.3221.001.001.00
##0000007.3221.001.001.00

Color blindness preview

Protanopia (red-blind)
#918866
Deuteranopia (green-blind)
#B0A265
Tritanopia (blue-blind)
#FF5E71
Achromatopsia (no color)
#989898

Design tokens & code

CSS
--color: #ef7368;
/* rgb */ color: rgb(239, 115, 104);
/* oklch */ color: oklch(69.9% 0.155 26.9);
Tailwind
colors: {
  custom: {
    50: '#fa9e93',
    500: '#ef7368',
    950: '#000000',
  },
}
SCSS
$custom: #ef7368;
$custom-light: #fa9e93;
$custom-dark: #000000;
JSON
{
  "hex": "#ef7368",
  "rgb": {
    "r": 239,
    "g": 115,
    "b": 104
  },
  "hsl": {
    "h": 4.889,
    "s": 80.838,
    "l": 67.255
  },
  "oklch": {
    "l": 0.69911,
    "c": 0.15509,
    "h": 26.9
  },
  "luminance": 0.31612
}

Semantic roles & 50–950 ramp

primary
#EF7368
secondary
#C4EBEF
accent
#CCDD08
background
#FFF9F9
surface
#FFF2F1
border
#D7CCCB
text
#180F0D
muted
#867E7E

Preview Lab

Preview with #EF7368

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#EF7368 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva