#EF729B#EF729B

#EF729B is a light, vivid pink. Relative luminance 0.328; OKLCH L 71.0% C 0.159 H 1.3°. Best body text is #000000 at 7.55:1 contrast (WCAG AA passes).

Color values

HEX	#EF729B
RGB	rgb(239, 114, 155)
HSL	hsl(340, 80%, 69%)
HSV	hsv(340, 52%, 94%)
CMYK	cmyk(0%, 52.3%, 35.1%, 6.3%)
CIE-LAB	lab(63.96, 52.21, 1.09)
CIE-LCH	lch(63.96, 52.22, 1.20°)
OKLab	oklab(70.99% 0.1588 0.0035)
OKLCH	oklch(70.99% 0.159 1.3)
XYZ	xyz(47.5327, 32.7566, 34.8233)
Luminance	0.3275 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF729B #72EFC6

analogous

#EF72DA #EF729B #EF8872

triadic

#EF729B #9BEF72 #729BEF

tetradic

#EF729B #DAEF72 #72EFC6 #8872EF

square

#EF729B #DAEF72 #72EFC6 #8872EF

split-complementary

#EF729B #72EF88 #72DAEF

monochromatic

#CF1854 #E93B74 #EF729B #F5A9C2 #FBE0E9

Accessibility & contrast

On white

2.78

#EF729B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.55

#EF729B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF729B

7.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF729B	#FFFFFF	#000000	##000000
##EF729B	1.00	2.78	7.55	7.55
#FFFFFF	2.78	1.00	21.00	21.00
#000000	7.55	21.00	1.00	1.00
##000000	7.55	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#878C9C

Deuteranopia (green-blind)

#A7A498

Tritanopia (blue-blind)

#FF6881

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #ef729b;
/* rgb */ color: rgb(239, 114, 155);
/* oklch */ color: oklch(71.0% 0.159 1.3);

Tailwind

colors: {
  custom: {
    50: '#f89eb8',
    500: '#ef729b',
    950: '#000000',
  },
}

SCSS

$custom: #ef729b;
$custom-light: #f89eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#ef729b",
  "rgb": {
    "r": 239,
    "g": 114,
    "b": 155
  },
  "hsl": {
    "h": 340.32,
    "s": 79.618,
    "l": 69.216
  },
  "oklch": {
    "l": 0.70988,
    "c": 0.15885,
    "h": 1.3
  },
  "luminance": 0.32752
}

Semantic roles & 50–950 ramp

primary

#EF729B

secondary

#CCF1E5

accent

#DC970A

background

#FFFAFB

surface

#FFF3F6

border

#D7CDD0

text

#180F11

muted

#867F80

Preview Lab

Preview with #EF729B

Body copy rendered with the generated semantic roles for this colour.

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