#EF729A#EF729A

#EF729A is a light, vivid pink. Relative luminance 0.327; OKLCH L 71.0% C 0.159 H 1.8°. Best body text is #000000 at 7.54:1 contrast (WCAG AA passes).

Color values

HEX	#EF729A
RGB	rgb(239, 114, 154)
HSL	hsl(341, 80%, 69%)
HSV	hsv(341, 52%, 94%)
CMYK	cmyk(0%, 52.3%, 35.6%, 6.3%)
CIE-LAB	lab(63.94, 52.09, 1.63)
CIE-LCH	lch(63.94, 52.12, 1.79°)
OKLab	oklab(70.96% 0.1585 0.0049)
OKLCH	oklch(70.96% 0.159 1.8)
XYZ	xyz(47.4491, 32.7231, 34.3829)
Luminance	0.3272 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF729A #72EFC7

analogous

#EF72D9 #EF729A #EF8972

triadic

#EF729A #9AEF72 #729AEF

tetradic

#EF729A #D9EF72 #72EFC7 #8972EF

square

#EF729A #D9EF72 #72EFC7 #8972EF

split-complementary

#EF729A #72EF89 #72D9EF

monochromatic

#CF1852 #E93B73 #EF729A #F5A9C1 #FBE0E9

Accessibility & contrast

On white

2.78

#EF729A on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.54

#EF729A on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF729A

7.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF729A	#FFFFFF	#000000	##000000
##EF729A	1.00	2.78	7.54	7.54
#FFFFFF	2.78	1.00	21.00	21.00
#000000	7.54	21.00	1.00	1.00
##000000	7.54	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#878C9B

Deuteranopia (green-blind)

#A7A497

Tritanopia (blue-blind)

#FF6781

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #ef729a;
/* rgb */ color: rgb(239, 114, 154);
/* oklch */ color: oklch(71.0% 0.159 1.8);

Tailwind

colors: {
  custom: {
    50: '#f89eb7',
    500: '#ef729a',
    950: '#000000',
  },
}

SCSS

$custom: #ef729a;
$custom-light: #f89eb7;
$custom-dark: #000000;

JSON

{
  "hex": "#ef729a",
  "rgb": {
    "r": 239,
    "g": 114,
    "b": 154
  },
  "hsl": {
    "h": 340.8,
    "s": 79.618,
    "l": 69.216
  },
  "oklch": {
    "l": 0.70958,
    "c": 0.15855,
    "h": 1.8
  },
  "luminance": 0.32718
}

Semantic roles & 50–950 ramp

primary

#EF729A

secondary

#CCF1E5

accent

#DC990A

background

#FFFAFB

surface

#FFF3F6

border

#D7CDD0

text

#180F11

muted

#867F80

Preview Lab

Preview with #EF729A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →