#EF728F#EF728F

#EF728F is a light, vivid red. Relative luminance 0.324; OKLCH L 70.6% C 0.156 H 7.3°. Best body text is #000000 at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#EF728F
RGB	rgb(239, 114, 143)
HSL	hsl(346, 80%, 69%)
HSV	hsv(346, 52%, 94%)
CMYK	cmyk(0%, 52.3%, 40.2%, 6.3%)
CIE-LAB	lab(63.65, 50.87, 7.51)
CIE-LCH	lch(63.65, 51.42, 8.40°)
OKLab	oklab(70.65% 0.1546 0.0199)
OKLCH	oklch(70.65% 0.156 7.3)
XYZ	xyz(46.5746, 32.3733, 29.7772)
Luminance	0.3237 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF728F #72EFD2

analogous

#EF72CE #EF728F #EF9472

triadic

#EF728F #8FEF72 #728FEF

tetradic

#EF728F #CEEF72 #72EFD2 #9472EF

square

#EF728F #CEEF72 #72EFD2 #9472EF

split-complementary

#EF728F #72EF94 #72CEEF

monochromatic

#CF1842 #E93B63 #EF728F #F5A9BB #FBE0E6

Accessibility & contrast

On white

2.81

#EF728F on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.47

#EF728F on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF728F

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF728F	#FFFFFF	#000000	##000000
##EF728F	1.00	2.81	7.47	7.47
#FFFFFF	2.81	1.00	21.00	21.00
#000000	7.47	21.00	1.00	1.00
##000000	7.47	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8B90

Deuteranopia (green-blind)

#A9A38C

Tritanopia (blue-blind)

#FF657D

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #ef728f;
/* rgb */ color: rgb(239, 114, 143);
/* oklch */ color: oklch(70.6% 0.156 7.3);

Tailwind

colors: {
  custom: {
    50: '#f89eaf',
    500: '#ef728f',
    950: '#000000',
  },
}

SCSS

$custom: #ef728f;
$custom-light: #f89eaf;
$custom-dark: #000000;

JSON

{
  "hex": "#ef728f",
  "rgb": {
    "r": 239,
    "g": 114,
    "b": 143
  },
  "hsl": {
    "h": 346.08,
    "s": 79.618,
    "l": 69.216
  },
  "oklch": {
    "l": 0.70649,
    "c": 0.15585,
    "h": 7.3
  },
  "luminance": 0.32369
}

Semantic roles & 50–950 ramp

primary

#EF728F

secondary

#CCF1E8

accent

#DCAB0A

background

#FFFAFA

surface

#FFF3F4

border

#D7CDCE

text

#180F10

muted

#867F7F

Preview Lab

Preview with #EF728F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →