#EF728D#EF728D

#EF728D is a light, vivid red. Relative luminance 0.323; OKLCH L 70.6% C 0.155 H 8.4°. Best body text is #000000 at 7.46:1 contrast (WCAG AA passes).

Color values

HEX	#EF728D
RGB	rgb(239, 114, 141)
HSL	hsl(347, 80%, 69%)
HSV	hsv(347, 52%, 94%)
CMYK	cmyk(0%, 52.3%, 41%, 6.3%)
CIE-LAB	lab(63.60, 50.66, 8.58)
CIE-LCH	lch(63.60, 51.38, 9.62°)
OKLab	oklab(70.6% 0.1538 0.0226)
OKLCH	oklch(70.6% 0.155 8.4)
XYZ	xyz(46.4244, 32.3133, 28.9863)
Luminance	0.3231 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF728D #72EFD4

analogous

#EF72CC #EF728D #EF9672

triadic

#EF728D #8DEF72 #728DEF

tetradic

#EF728D #CCEF72 #72EFD4 #9672EF

square

#EF728D #CCEF72 #72EFD4 #9672EF

split-complementary

#EF728D #72EF96 #72CCEF

monochromatic

#CF183F #E93B61 #EF728D #F5A9B9 #FBE0E6

Accessibility & contrast

On white

2.81

#EF728D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.46

#EF728D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF728D

7.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF728D	#FFFFFF	#000000	##000000
##EF728D	1.00	2.81	7.46	7.46
#FFFFFF	2.81	1.00	21.00	21.00
#000000	7.46	21.00	1.00	1.00
##000000	7.46	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8B8E

Deuteranopia (green-blind)

#AAA38A

Tritanopia (blue-blind)

#FF647C

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #ef728d;
/* rgb */ color: rgb(239, 114, 141);
/* oklch */ color: oklch(70.6% 0.155 8.4);

Tailwind

colors: {
  custom: {
    50: '#f89eae',
    500: '#ef728d',
    950: '#000000',
  },
}

SCSS

$custom: #ef728d;
$custom-light: #f89eae;
$custom-dark: #000000;

JSON

{
  "hex": "#ef728d",
  "rgb": {
    "r": 239,
    "g": 114,
    "b": 141
  },
  "hsl": {
    "h": 347.04,
    "s": 79.618,
    "l": 69.216
  },
  "oklch": {
    "l": 0.70596,
    "c": 0.15549,
    "h": 8.4
  },
  "luminance": 0.32308
}

Semantic roles & 50–950 ramp

primary

#EF728D

secondary

#CCF1E9

accent

#DCAE0A

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#180F10

muted

#867E7F

Preview Lab

Preview with #EF728D

Body copy rendered with the generated semantic roles for this colour.

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