#EF728C#EF728C

#EF728C is a light, vivid red. Relative luminance 0.323; OKLCH L 70.6% C 0.155 H 8.9°. Best body text is #000000 at 7.46:1 contrast (WCAG AA passes).

Color values

HEX	#EF728C
RGB	rgb(239, 114, 140)
HSL	hsl(348, 80%, 69%)
HSV	hsv(348, 52%, 94%)
CMYK	cmyk(0%, 52.3%, 41.4%, 6.3%)
CIE-LAB	lab(63.58, 50.56, 9.12)
CIE-LCH	lch(63.58, 51.37, 10.23°)
OKLab	oklab(70.57% 0.1535 0.024)
OKLCH	oklch(70.57% 0.155 8.9)
XYZ	xyz(46.3504, 32.2836, 28.5962)
Luminance	0.3228 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF728C #72EFD5

analogous

#EF72CB #EF728C #EF9772

triadic

#EF728C #8CEF72 #728CEF

tetradic

#EF728C #CBEF72 #72EFD5 #9772EF

square

#EF728C #CBEF72 #72EFD5 #9772EF

split-complementary

#EF728C #72EF97 #72CBEF

monochromatic

#CF183E #E93B5F #EF728C #F5A9B9 #FBE0E6

Accessibility & contrast

On white

2.82

#EF728C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.46

#EF728C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF728C

7.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF728C	#FFFFFF	#000000	##000000
##EF728C	1.00	2.82	7.46	7.46
#FFFFFF	2.82	1.00	21.00	21.00
#000000	7.46	21.00	1.00	1.00
##000000	7.46	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8B8D

Deuteranopia (green-blind)

#AAA389

Tritanopia (blue-blind)

#FF647C

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #ef728c;
/* rgb */ color: rgb(239, 114, 140);
/* oklch */ color: oklch(70.6% 0.155 8.9);

Tailwind

colors: {
  custom: {
    50: '#f89ead',
    500: '#ef728c',
    950: '#000000',
  },
}

SCSS

$custom: #ef728c;
$custom-light: #f89ead;
$custom-dark: #000000;

JSON

{
  "hex": "#ef728c",
  "rgb": {
    "r": 239,
    "g": 114,
    "b": 140
  },
  "hsl": {
    "h": 347.52,
    "s": 79.618,
    "l": 69.216
  },
  "oklch": {
    "l": 0.7057,
    "c": 0.15533,
    "h": 8.9
  },
  "luminance": 0.32279
}

Semantic roles & 50–950 ramp

primary

#EF728C

secondary

#CCF1E9

accent

#DCB00A

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#180F10

muted

#867E7F

Preview Lab

Preview with #EF728C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →