#EF728B#EF728B

#EF728B is a light, vivid red. Relative luminance 0.322; OKLCH L 70.5% C 0.155 H 9.4°. Best body text is #000000 at 7.45:1 contrast (WCAG AA passes).

Color values

HEX	#EF728B
RGB	rgb(239, 114, 139)
HSL	hsl(348, 80%, 69%)
HSV	hsv(348, 52%, 94%)
CMYK	cmyk(0%, 52.3%, 41.8%, 6.3%)
CIE-LAB	lab(63.55, 50.45, 9.66)
CIE-LCH	lch(63.55, 51.37, 10.84°)
OKLab	oklab(70.54% 0.1531 0.0253)
OKLCH	oklch(70.54% 0.155 9.4)
XYZ	xyz(46.2770, 32.2543, 28.2097)
Luminance	0.3225 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF728B #72EFD6

analogous

#EF72CA #EF728B #EF9872

triadic

#EF728B #8BEF72 #728BEF

tetradic

#EF728B #CAEF72 #72EFD6 #9872EF

square

#EF728B #CAEF72 #72EFD6 #9872EF

split-complementary

#EF728B #72EF98 #72CAEF

monochromatic

#CF183C #E93B5E #EF728B #F5A9B8 #FBE0E5

Accessibility & contrast

On white

2.82

#EF728B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.45

#EF728B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF728B

7.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF728B	#FFFFFF	#000000	##000000
##EF728B	1.00	2.82	7.45	7.45
#FFFFFF	2.82	1.00	21.00	21.00
#000000	7.45	21.00	1.00	1.00
##000000	7.45	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8B8B

Deuteranopia (green-blind)

#AAA388

Tritanopia (blue-blind)

#FF647B

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #ef728b;
/* rgb */ color: rgb(239, 114, 139);
/* oklch */ color: oklch(70.5% 0.155 9.4);

Tailwind

colors: {
  custom: {
    50: '#f89eac',
    500: '#ef728b',
    950: '#000000',
  },
}

SCSS

$custom: #ef728b;
$custom-light: #f89eac;
$custom-dark: #000000;

JSON

{
  "hex": "#ef728b",
  "rgb": {
    "r": 239,
    "g": 114,
    "b": 139
  },
  "hsl": {
    "h": 348,
    "s": 79.618,
    "l": 69.216
  },
  "oklch": {
    "l": 0.70544,
    "c": 0.15519,
    "h": 9.4
  },
  "luminance": 0.32249
}

Semantic roles & 50–950 ramp

primary

#EF728B

secondary

#CCF1E9

accent

#DCB20A

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#180F10

muted

#867E7F

Preview Lab

Preview with #EF728B

Body copy rendered with the generated semantic roles for this colour.

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