#EF728A#EF728A

#EF728A is a light, vivid red. Relative luminance 0.322; OKLCH L 70.5% C 0.155 H 9.9°. Best body text is #000000 at 7.44:1 contrast (WCAG AA passes).

Color values

HEX	#EF728A
RGB	rgb(239, 114, 138)
HSL	hsl(348, 80%, 69%)
HSV	hsv(348, 52%, 94%)
CMYK	cmyk(0%, 52.3%, 42.3%, 6.3%)
CIE-LAB	lab(63.53, 50.35, 10.20)
CIE-LCH	lch(63.53, 51.37, 11.45°)
OKLab	oklab(70.52% 0.1527 0.0266)
OKLCH	oklch(70.52% 0.155 9.9)
XYZ	xyz(46.2042, 32.2252, 27.8266)
Luminance	0.3222 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF728A #72EFD7

analogous

#EF72C9 #EF728A #EF9972

triadic

#EF728A #8AEF72 #728AEF

tetradic

#EF728A #C9EF72 #72EFD7 #9972EF

square

#EF728A #C9EF72 #72EFD7 #9972EF

split-complementary

#EF728A #72EF99 #72C9EF

monochromatic

#CF183B #E93B5C #EF728A #F5A9B8 #FBE0E5

Accessibility & contrast

On white

2.82

#EF728A on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.44

#EF728A on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF728A

7.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF728A	#FFFFFF	#000000	##000000
##EF728A	1.00	2.82	7.44	7.44
#FFFFFF	2.82	1.00	21.00	21.00
#000000	7.44	21.00	1.00	1.00
##000000	7.44	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8B8B8A

Deuteranopia (green-blind)

#AAA387

Tritanopia (blue-blind)

#FF647B

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #ef728a;
/* rgb */ color: rgb(239, 114, 138);
/* oklch */ color: oklch(70.5% 0.155 9.9);

Tailwind

colors: {
  custom: {
    50: '#f89eac',
    500: '#ef728a',
    950: '#000000',
  },
}

SCSS

$custom: #ef728a;
$custom-light: #f89eac;
$custom-dark: #000000;

JSON

{
  "hex": "#ef728a",
  "rgb": {
    "r": 239,
    "g": 114,
    "b": 138
  },
  "hsl": {
    "h": 348.48,
    "s": 79.618,
    "l": 69.216
  },
  "oklch": {
    "l": 0.70518,
    "c": 0.15505,
    "h": 9.9
  },
  "luminance": 0.3222
}

Semantic roles & 50–950 ramp

primary

#EF728A

secondary

#CCF1EA

accent

#DCB40A

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#180F10

muted

#867E7F

Preview Lab

Preview with #EF728A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →