#EF698D#EF698D

#EF698D is a light, vivid pink. Relative luminance 0.304; OKLCH L 69.4% C 0.168 H 5.7°. Best body text is #000000 at 7.08:1 contrast (WCAG AA passes).

Color values

HEX#EF698D
RGBrgb(239, 105, 141)
HSLhsl(344, 81%, 67%)
HSVhsv(344, 56%, 94%)
CMYKcmyk(0%, 56.1%, 41%, 6.3%)
CIE-LABlab(61.98, 54.89, 6.27)
CIE-LCHlch(61.98, 55.24, 6.52°)
OKLaboklab(69.38% 0.167 0.0168)
OKLCHoklch(69.38% 0.168 5.7)
XYZxyz(45.4588, 30.3819, 28.6644)
Luminance0.3038 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#EF698D #69EFCB
analogous
#EF69D0 #EF698D #EF8869
triadic
#EF698D #8DEF69 #698DEF
tetradic
#EF698D #D0EF69 #69EFCB #8869EF
square
#EF698D #D0EF69 #69EFCB #8869EF
split-complementary
#EF698D #69EF88 #69D0EF
monochromatic
#C81545 #E93263 #EF698D #F5A0B7 #FBD8E1

Accessibility & contrast

On white

2.97
#EF698D on #FFFFFF
AA ✗AA large ✗AAA ✗

On black

7.08
#EF698D on #000000
AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF698D
7.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##EF698D#FFFFFF#000000##000000
##EF698D1.002.977.087.08
#FFFFFF2.971.0021.0021.00
#0000007.0821.001.001.00
##0000007.0821.001.001.00

Color blindness preview

Protanopia (red-blind)
#83858E
Deuteranopia (green-blind)
#A5A08A
Tritanopia (blue-blind)
#FF5A76
Achromatopsia (no color)
#969696

Design tokens & code

CSS
--color: #ef698d;
/* rgb */ color: rgb(239, 105, 141);
/* oklch */ color: oklch(69.4% 0.168 5.7);
Tailwind
colors: {
  custom: {
    50: '#f999ae',
    500: '#ef698d',
    950: '#000000',
  },
}
SCSS
$custom: #ef698d;
$custom-light: #f999ae;
$custom-dark: #000000;
JSON
{
  "hex": "#ef698d",
  "rgb": {
    "r": 239,
    "g": 105,
    "b": 141
  },
  "hsl": {
    "h": 343.881,
    "s": 80.723,
    "l": 67.451
  },
  "oklch": {
    "l": 0.69379,
    "c": 0.16788,
    "h": 5.7
  },
  "luminance": 0.30377
}

Semantic roles & 50–950 ramp

primary
#EF698D
secondary
#C5EFE4
accent
#DDA408
background
#FFF9FA
surface
#FFF2F4
border
#D7CCCE
text
#180E10
muted
#867E7F

Preview Lab

Preview with #EF698D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#EF698D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva