#EF6774#EF6774

#EF6774 is a light, vivid red. Relative luminance 0.293; OKLCH L 68.5% C 0.168 H 16.9°. Best body text is #000000 at 6.86:1 contrast (WCAG AA passes).

Color values

HEX#EF6774
RGBrgb(239, 103, 116)
HSLhsl(354, 81%, 67%)
HSVhsv(354, 57%, 94%)
CMYKcmyk(0%, 56.9%, 51.5%, 6.3%)
CIE-LABlab(61.06, 53.46, 19.40)
CIE-LCHlch(61.06, 56.87, 19.94°)
OKLaboklab(68.5% 0.1606 0.0487)
OKLCHoklch(68.5% 0.168 16.9)
XYZxyz(43.6027, 29.3174, 19.8823)
Luminance0.2931 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#EF6774 #67EFE2
analogous
#EF67B8 #EF6774 #EF9E67
triadic
#EF6774 #74EF67 #6774EF
tetradic
#EF6774 #B8EF67 #67EFE2 #9E67EF
square
#EF6774 #B8EF67 #67EFE2 #9E67EF
split-complementary
#EF6774 #67EF9E #67B8EF
monochromatic
#C71526 #E93041 #EF6774 #F59EA7 #FBD6D9

Accessibility & contrast

On white

3.06
#EF6774 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

6.86
#EF6774 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #EF6774
6.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##EF6774#FFFFFF#000000##000000
##EF67741.003.066.866.86
#FFFFFF3.061.0021.0021.00
#0000006.8621.001.001.00
##0000006.8621.001.001.00

Color blindness preview

Protanopia (red-blind)
#868274
Deuteranopia (green-blind)
#A89E71
Tritanopia (blue-blind)
#FF526C
Achromatopsia (no color)
#939393

Design tokens & code

CSS
--color: #ef6774;
/* rgb */ color: rgb(239, 103, 116);
/* oklch */ color: oklch(68.5% 0.168 16.9);
Tailwind
colors: {
  custom: {
    50: '#fa979b',
    500: '#ef6774',
    950: '#000000',
  },
}
SCSS
$custom: #ef6774;
$custom-light: #fa979b;
$custom-dark: #000000;
JSON
{
  "hex": "#ef6774",
  "rgb": {
    "r": 239,
    "g": 103,
    "b": 116
  },
  "hsl": {
    "h": 354.265,
    "s": 80.952,
    "l": 67.059
  },
  "oklch": {
    "l": 0.685,
    "c": 0.16785,
    "h": 16.9
  },
  "luminance": 0.29312
}

Semantic roles & 50–950 ramp

primary
#EF6774
secondary
#C3EEEA
accent
#DDC908
background
#FFF9F9
surface
#FFF2F2
border
#D7CCCC
text
#180E0E
muted
#867E7E

Preview Lab

Preview with #EF6774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#EF6774 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva