#EF4AD4#EF4AD4

#EF4AD4 is a light, highly saturated purple. Relative luminance 0.280; OKLCH L 68.7% C 0.245 H 335.3°. Best body text is #000000 at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#EF4AD4
RGB	rgb(239, 74, 212)
HSL	hsl(310, 84%, 61%)
HSV	hsv(310, 69%, 94%)
CMYK	cmyk(0%, 69%, 11.3%, 6.3%)
CIE-LAB	lab(59.89, 76.31, -37.59)
CIE-LCH	lch(59.89, 85.07, 333.77°)
OKLab	oklab(68.66% 0.2227 -0.1026)
OKLCH	oklch(68.66% 0.245 335.3)
XYZ	xyz(49.9296, 28.0061, 65.0507)
Luminance	0.2800 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF4AD4 #4AEF65

analogous

#B84AEF #EF4AD4 #EF4A82

triadic

#EF4AD4 #D4EF4A #4AD4EF

tetradic

#EF4AD4 #EFB84A #4AEF65 #4A82EF

square

#EF4AD4 #EFB84A #4AEF65 #4A82EF

split-complementary

#EF4AD4 #82EF4A #4AEFB8

monochromatic

#AF0F95 #E714C5 #EF4AD4 #F482E1 #F9BAEF

Accessibility & contrast

On white

3.18

#EF4AD4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.60

#EF4AD4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #EF4AD4

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF4AD4	#FFFFFF	#000000	##000000
##EF4AD4	1.00	3.18	6.60	6.60
#FFFFFF	3.18	1.00	21.00	21.00
#000000	6.60	21.00	1.00	1.00
##000000	6.60	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A81D8

Deuteranopia (green-blind)

#8399D0

Tritanopia (blue-blind)

#FB5689

Achromatopsia (no color)

#909090

Design tokens & code

CSS

--color: #ef4ad4;
/* rgb */ color: rgb(239, 74, 212);
/* oklch */ color: oklch(68.7% 0.245 335.3);

Tailwind

colors: {
  custom: {
    50: '#f88ae1',
    500: '#ef4ad4',
    950: '#000000',
  },
}

SCSS

$custom: #ef4ad4;
$custom-light: #f88ae1;
$custom-dark: #000000;

JSON

{
  "hex": "#ef4ad4",
  "rgb": {
    "r": 239,
    "g": 74,
    "b": 212
  },
  "hsl": {
    "h": 309.818,
    "s": 83.756,
    "l": 61.373
  },
  "oklch": {
    "l": 0.68656,
    "c": 0.24517,
    "h": 335.3
  },
  "luminance": 0.28002
}

Semantic roles & 50–950 ramp

primary

#EF4AD4

secondary

#ACE9B6

accent

#E02905

background

#FFF9FD

surface

#FFF1FB

border

#D7CBD4

text

#180D15

muted

#867E83

Preview Lab

Preview with #EF4AD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →