#EE739B#EE739B

#EE739B is a light, vivid pink. Relative luminance 0.328; OKLCH L 71.0% C 0.156 H 1.3°. Best body text is #000000 at 7.56:1 contrast (WCAG AA passes).

Color values

HEX	#EE739B
RGB	rgb(238, 115, 155)
HSL	hsl(340, 78%, 69%)
HSV	hsv(340, 52%, 93%)
CMYK	cmyk(0%, 51.7%, 34.9%, 6.7%)
CIE-LAB	lab(64.01, 51.40, 1.14)
CIE-LCH	lch(64.01, 51.41, 1.27°)
OKLab	oklab(70.99% 0.1563 0.0036)
OKLCH	oklch(70.99% 0.156 1.3)
XYZ	xyz(47.3094, 32.8098, 34.8454)
Luminance	0.3281 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EE739B #73EEC6

analogous

#EE73D9 #EE739B #EE8973

triadic

#EE739B #9BEE73 #739BEE

tetradic

#EE739B #D9EE73 #73EEC6 #8973EE

square

#EE739B #D9EE73 #73EEC6 #8973EE

split-complementary

#EE739B #73EE89 #73D9EE

monochromatic

#CE1954 #E73C74 #EE739B #F5AAC2 #FBE0E9

Accessibility & contrast

On white

2.78

#EE739B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.56

#EE739B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EE739B

7.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EE739B	#FFFFFF	#000000	##000000
##EE739B	1.00	2.78	7.56	7.56
#FFFFFF	2.78	1.00	21.00	21.00
#000000	7.56	21.00	1.00	1.00
##000000	7.56	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#878D9C

Deuteranopia (green-blind)

#A7A498

Tritanopia (blue-blind)

#FF6982

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #ee739b;
/* rgb */ color: rgb(238, 115, 155);
/* oklch */ color: oklch(71.0% 0.156 1.3);

Tailwind

colors: {
  custom: {
    50: '#f79fb8',
    500: '#ee739b',
    950: '#000000',
  },
}

SCSS

$custom: #ee739b;
$custom-light: #f79fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#ee739b",
  "rgb": {
    "r": 238,
    "g": 115,
    "b": 155
  },
  "hsl": {
    "h": 340.488,
    "s": 78.344,
    "l": 69.216
  },
  "oklch": {
    "l": 0.70992,
    "c": 0.15634,
    "h": 1.3
  },
  "luminance": 0.32805
}

Semantic roles & 50–950 ramp

primary

#EE739B

secondary

#CDF0E5

accent

#DB970B

background

#FFFAFB

surface

#FFF3F6

border

#D7CDD0

text

#180F11

muted

#867F80

Preview Lab

Preview with #EE739B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →