#EE729B#EE729B

#EE729B is a light, vivid pink. Relative luminance 0.326; OKLCH L 70.9% C 0.158 H 1.1°. Best body text is #000000 at 7.52:1 contrast (WCAG AA passes).

Color values

HEX	#EE729B
RGB	rgb(238, 114, 155)
HSL	hsl(340, 78%, 69%)
HSV	hsv(340, 52%, 93%)
CMYK	cmyk(0%, 52.1%, 34.9%, 6.7%)
CIE-LAB	lab(63.82, 51.88, 0.87)
CIE-LCH	lch(63.82, 51.88, 0.96°)
OKLab	oklab(70.85% 0.1578 0.0029)
OKLCH	oklch(70.85% 0.158 1.1)
XYZ	xyz(47.1960, 32.5829, 34.8076)
Luminance	0.3258 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EE729B #72EEC5

analogous

#EE72D9 #EE729B #EE8772

triadic

#EE729B #9BEE72 #729BEE

tetradic

#EE729B #D9EE72 #72EEC5 #8772EE

square

#EE729B #D9EE72 #72EEC5 #8772EE

split-complementary

#EE729B #72EE87 #72D9EE

monochromatic

#CD1954 #E73B74 #EE729B #F5A9C2 #FBDFE8

Accessibility & contrast

On white

2.79

#EE729B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.52

#EE729B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EE729B

7.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EE729B	#FFFFFF	#000000	##000000
##EE729B	1.00	2.79	7.52	7.52
#FFFFFF	2.79	1.00	21.00	21.00
#000000	7.52	21.00	1.00	1.00
##000000	7.52	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#868C9C

Deuteranopia (green-blind)

#A7A398

Tritanopia (blue-blind)

#FF6881

Achromatopsia (no color)

#9B9B9B

Design tokens & code

CSS

--color: #ee729b;
/* rgb */ color: rgb(238, 114, 155);
/* oklch */ color: oklch(70.9% 0.158 1.1);

Tailwind

colors: {
  custom: {
    50: '#f79eb8',
    500: '#ee729b',
    950: '#000000',
  },
}

SCSS

$custom: #ee729b;
$custom-light: #f79eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#ee729b",
  "rgb": {
    "r": 238,
    "g": 114,
    "b": 155
  },
  "hsl": {
    "h": 340.161,
    "s": 78.481,
    "l": 69.02
  },
  "oklch": {
    "l": 0.70853,
    "c": 0.15782,
    "h": 1.1
  },
  "luminance": 0.32578
}

Semantic roles & 50–950 ramp

primary

#EE729B

secondary

#CCF0E4

accent

#DB960B

background

#FFFAFB

surface

#FFF3F6

border

#D7CDD0

text

#180F11

muted

#867F80

Preview Lab

Preview with #EE729B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →