#ED4D74#ED4D74
#ED4D74 is a light, vivid red. Relative luminance 0.246; OKLCH L 65.1% C 0.196 H 10.0°. Best body text is #000000 at 5.91:1 contrast (WCAG AA passes).
Color values
| HEX | #ED4D74 |
|---|---|
| RGB | rgb(237, 77, 116) |
| HSL | hsl(345, 82%, 62%) |
| HSV | hsv(345, 68%, 93%) |
| CMYK | cmyk(0%, 67.5%, 51.1%, 7.1%) |
| CIE-LAB | lab(56.66, 63.77, 13.29) |
| CIE-LCH | lch(56.66, 65.14, 11.77°) |
| OKLab | oklab(65.15% 0.1935 0.034) |
| OKLCH | oklch(65.15% 0.196 10) |
| XYZ | xyz(40.7348, 24.5786, 19.1187) |
| Luminance | 0.2457 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Warm Pink
#FB5581
ΔE00 3.59
Blush
#DE5D83
ΔE00 4.58
Strawberry
#FC5A8D
ΔE00 5.60
Rose (survey)
#CF6275
ΔE00 5.61
Pinkish
#D46A7E
ΔE00 6.07
Cherry
#DE3163
ΔE00 6.29
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#ED4D74 #4DEDC6
analogous
#ED4DC4 #ED4D74 #ED764D
triadic
#ED4D74 #74ED4D #4D74ED
tetradic
#ED4D74 #C4ED4D #4DEDC6 #764DED
square
#ED4D74 #C4ED4D #4DEDC6 #764DED
split-complementary
#ED4D74 #4DED76 #4DC4ED
monochromatic
#AE1238 #E6174A #ED4D74 #F3859F #F8BCCB
Accessibility & contrast
On white
3.55
#ED4D74 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.91
#ED4D74 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #ED4D74
5.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##ED4D74 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##ED4D74 | 1.00 | 3.55 | 5.91 | 5.91 |
| #FFFFFF | 3.55 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.91 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.91 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#737375
Deuteranopia (green-blind)
#9D9470
Tritanopia (blue-blind)
#FF2F5D
Achromatopsia (no color)
#888888
Design tokens & code
CSS
--color: #ed4d74; /* rgb */ color: rgb(237, 77, 116); /* oklch */ color: oklch(65.1% 0.196 10.0);
Tailwind
colors: {
custom: {
50: '#f9889b',
500: '#ed4d74',
950: '#000000',
},
}SCSS
$custom: #ed4d74; $custom-light: #f9889b; $custom-dark: #000000;
JSON
{
"hex": "#ed4d74",
"rgb": {
"r": 237,
"g": 77,
"b": 116
},
"hsl": {
"h": 345.375,
"s": 81.633,
"l": 61.569
},
"oklch": {
"l": 0.65149,
"c": 0.19647,
"h": 10
},
"luminance": 0.24573
}Semantic roles & 50–950 ramp
primary
#ED4D74
secondary
#ADE9DA
accent
#DEAA07
background
#FFF8F9
surface
#FFF0F2
border
#D7CBCC
text
#180C0E
muted
#867D7E