#ED4D70#ED4D70
#ED4D70 is a light, vivid red. Relative luminance 0.245; OKLCH L 65.1% C 0.196 H 11.6°. Best body text is #000000 at 5.90:1 contrast (WCAG AA passes).
Color values
| HEX | #ED4D70 |
|---|---|
| RGB | rgb(237, 77, 112) |
| HSL | hsl(347, 82%, 62%) |
| HSV | hsv(347, 68%, 93%) |
| CMYK | cmyk(0%, 67.5%, 52.7%, 7.1%) |
| CIE-LAB | lab(56.57, 63.46, 15.52) |
| CIE-LCH | lch(56.57, 65.33, 13.75°) |
| OKLab | oklab(65.05% 0.192 0.0393) |
| OKLCH | oklch(65.05% 0.196 11.6) |
| XYZ | xyz(40.5071, 24.4875, 17.9196) |
| Luminance | 0.2448 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Warm Pink
#FB5581
ΔE00 4.13
Blush
#DE5D83
ΔE00 5.43
Rose (survey)
#CF6275
ΔE00 5.64
Red Pink
#FA2A55
ΔE00 6.12
Pinkish
#D46A7E
ΔE00 6.27
Cherry
#DE3163
ΔE00 6.29
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#ED4D70 #4DEDCA
analogous
#ED4DC0 #ED4D70 #ED7A4D
triadic
#ED4D70 #70ED4D #4D70ED
tetradic
#ED4D70 #C0ED4D #4DEDCA #7A4DED
square
#ED4D70 #C0ED4D #4DEDCA #7A4DED
split-complementary
#ED4D70 #4DED7A #4DC0ED
monochromatic
#AE1234 #E61744 #ED4D70 #F3859D #F8BCC9
Accessibility & contrast
On white
3.56
#ED4D70 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.90
#ED4D70 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #ED4D70
5.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##ED4D70 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##ED4D70 | 1.00 | 3.56 | 5.90 | 5.90 |
| #FFFFFF | 3.56 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.90 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.90 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#747371
Deuteranopia (green-blind)
#9D946C
Tritanopia (blue-blind)
#FF2D5B
Achromatopsia (no color)
#888888
Design tokens & code
CSS
--color: #ed4d70; /* rgb */ color: rgb(237, 77, 112); /* oklch */ color: oklch(65.1% 0.196 11.6);
Tailwind
colors: {
custom: {
50: '#f98898',
500: '#ed4d70',
950: '#000000',
},
}SCSS
$custom: #ed4d70; $custom-light: #f98898; $custom-dark: #000000;
JSON
{
"hex": "#ed4d70",
"rgb": {
"r": 237,
"g": 77,
"b": 112
},
"hsl": {
"h": 346.875,
"s": 81.633,
"l": 61.569
},
"oklch": {
"l": 0.65053,
"c": 0.196,
"h": 11.6
},
"luminance": 0.24482
}Semantic roles & 50–950 ramp
primary
#ED4D70
secondary
#ADE9DC
accent
#DEAF07
background
#FFF8F9
surface
#FFF0F2
border
#D7CBCC
text
#190C0D
muted
#877D7E