#EC728C#EC728C

#EC728C is a light, vivid red. Relative luminance 0.318; OKLCH L 70.2% C 0.152 H 8.4°. Best body text is #000000 at 7.35:1 contrast (WCAG AA passes).

Color values

HEX	#EC728C
RGB	rgb(236, 114, 140)
HSL	hsl(347, 76%, 69%)
HSV	hsv(347, 52%, 93%)
CMYK	cmyk(0%, 51.7%, 40.7%, 7.5%)
CIE-LAB	lab(63.15, 49.54, 8.45)
CIE-LCH	lch(63.15, 50.25, 9.69°)
OKLab	oklab(70.16% 0.1504 0.0223)
OKLCH	oklch(70.16% 0.152 8.4)
XYZ	xyz(45.3457, 31.7656, 28.5491)
Luminance	0.3176 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EC728C #72ECD2

analogous

#EC72C9 #EC728C #EC9572

triadic

#EC728C #8CEC72 #728CEC

tetradic

#EC728C #C9EC72 #72ECD2 #9572EC

square

#EC728C #C9EC72 #72ECD2 #9572EC

split-complementary

#EC728C #72EC95 #72C9EC

monochromatic

#C91B40 #E53C60 #EC728C #F3A8B8 #FBDEE4

Accessibility & contrast

On white

2.86

#EC728C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.35

#EC728C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EC728C

7.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EC728C	#FFFFFF	#000000	##000000
##EC728C	1.00	2.86	7.35	7.35
#FFFFFF	2.86	1.00	21.00	21.00
#000000	7.35	21.00	1.00	1.00
##000000	7.35	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#898A8D

Deuteranopia (green-blind)

#A8A289

Tritanopia (blue-blind)

#FE657C

Achromatopsia (no color)

#999999

Design tokens & code

CSS

--color: #ec728c;
/* rgb */ color: rgb(236, 114, 140);
/* oklch */ color: oklch(70.2% 0.152 8.4);

Tailwind

colors: {
  custom: {
    50: '#f69ead',
    500: '#ec728c',
    950: '#000000',
  },
}

SCSS

$custom: #ec728c;
$custom-light: #f69ead;
$custom-dark: #000000;

JSON

{
  "hex": "#ec728c",
  "rgb": {
    "r": 236,
    "g": 114,
    "b": 140
  },
  "hsl": {
    "h": 347.213,
    "s": 76.25,
    "l": 68.627
  },
  "oklch": {
    "l": 0.70161,
    "c": 0.15205,
    "h": 8.4
  },
  "luminance": 0.31761
}

Semantic roles & 50–950 ramp

primary

#EC728C

secondary

#CBEFE7

accent

#D8AD0D

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#180F10

muted

#867E7F

Preview Lab

Preview with #EC728C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →