#EC4D74#EC4D74

#EC4D74 is a light, vivid red. Relative luminance 0.244; OKLCH L 65.0% C 0.196 H 9.8°. Best body text is #000000 at 5.88:1 contrast (WCAG AA passes).

Color values

HEX#EC4D74
RGBrgb(236, 77, 116)
HSLhsl(345, 81%, 61%)
HSVhsv(345, 67%, 93%)
CMYKcmyk(0%, 67.4%, 50.8%, 7.5%)
CIE-LABlab(56.49, 63.48, 13.02)
CIE-LCHlch(56.49, 64.80, 11.60°)
OKLaboklab(64.99% 0.1926 0.0333)
OKLCHoklch(64.99% 0.196 9.8)
XYZxyz(40.4018, 24.4069, 19.1031)
Luminance0.2440 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#EC4D74 #4DECC5
analogous
#EC4DC4 #EC4D74 #EC764D
triadic
#EC4D74 #74EC4D #4D74EC
tetradic
#EC4D74 #C4EC4D #4DECC5 #764DEC
square
#EC4D74 #C4EC4D #4DECC5 #764DEC
split-complementary
#EC4D74 #4DEC76 #4DC4EC
monochromatic
#AC1238 #E4184A #EC4D74 #F2849F #F8BCCA

Accessibility & contrast

On white

3.57
#EC4D74 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.88
#EC4D74 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #EC4D74
5.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##EC4D74#FFFFFF#000000##000000
##EC4D741.003.575.885.88
#FFFFFF3.571.0021.0021.00
#0000005.8821.001.001.00
##0000005.8821.001.001.00

Color blindness preview

Protanopia (red-blind)
#737375
Deuteranopia (green-blind)
#9C9370
Tritanopia (blue-blind)
#FF305D
Achromatopsia (no color)
#878787

Design tokens & code

CSS
--color: #ec4d74;
/* rgb */ color: rgb(236, 77, 116);
/* oklch */ color: oklch(65.0% 0.196 9.8);
Tailwind
colors: {
  custom: {
    50: '#f8889b',
    500: '#ec4d74',
    950: '#000000',
  },
}
SCSS
$custom: #ec4d74;
$custom-light: #f8889b;
$custom-dark: #000000;
JSON
{
  "hex": "#ec4d74",
  "rgb": {
    "r": 236,
    "g": 77,
    "b": 116
  },
  "hsl": {
    "h": 345.283,
    "s": 80.711,
    "l": 61.373
  },
  "oklch": {
    "l": 0.64991,
    "c": 0.1955,
    "h": 9.8
  },
  "luminance": 0.24402
}

Semantic roles & 50–950 ramp

primary
#EC4D74
secondary
#ADE8DA
accent
#DDA908
background
#FFF8F9
surface
#FFF0F2
border
#D7CBCC
text
#180C0E
muted
#867D7E

Preview Lab

Preview with #EC4D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#EC4D74 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva