#E9738B#E9738B

#E9738B is a light, vivid red. Relative luminance 0.314; OKLCH L 69.9% C 0.147 H 8.8°. Best body text is #000000 at 7.29:1 contrast (WCAG AA passes).

Color values

HEX	#E9738B
RGB	rgb(233, 115, 139)
HSL	hsl(348, 73%, 68%)
HSV	hsv(348, 51%, 91%)
CMYK	cmyk(0%, 50.6%, 40.3%, 8.6%)
CIE-LAB	lab(62.89, 47.91, 8.60)
CIE-LCH	lch(62.89, 48.68, 10.17°)
OKLab	oklab(69.87% 0.1454 0.0226)
OKLCH	oklch(69.87% 0.147 8.8)
XYZ	xyz(44.3978, 31.4537, 28.1541)
Luminance	0.3145 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E9738B #73E9D1

analogous

#E973C6 #E9738B #E99673

triadic

#E9738B #8BE973 #738BE9

tetradic

#E9738B #C6E973 #73E9D1 #9673E9

square

#E9738B #C6E973 #73E9D1 #9673E9

split-complementary

#E9738B #73E996 #73C6E9

monochromatic

#C31F40 #E13E5F #E9738B #F1A8B7 #FADDE3

Accessibility & contrast

On white

2.88

#E9738B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.29

#E9738B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E9738B

7.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E9738B	#FFFFFF	#000000	##000000
##E9738B	1.00	2.88	7.29	7.29
#FFFFFF	2.88	1.00	21.00	21.00
#000000	7.29	21.00	1.00	1.00
##000000	7.29	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#898A8B

Deuteranopia (green-blind)

#A7A188

Tritanopia (blue-blind)

#FB667C

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e9738b;
/* rgb */ color: rgb(233, 115, 139);
/* oklch */ color: oklch(69.9% 0.147 8.8);

Tailwind

colors: {
  custom: {
    50: '#f49eac',
    500: '#e9738b',
    950: '#000000',
  },
}

SCSS

$custom: #e9738b;
$custom-light: #f49eac;
$custom-dark: #000000;

JSON

{
  "hex": "#e9738b",
  "rgb": {
    "r": 233,
    "g": 115,
    "b": 139
  },
  "hsl": {
    "h": 347.797,
    "s": 72.84,
    "l": 68.235
  },
  "oklch": {
    "l": 0.69871,
    "c": 0.14719,
    "h": 8.8
  },
  "luminance": 0.31449
}

Semantic roles & 50–950 ramp

primary

#E9738B

secondary

#CAEEE7

accent

#D5AD11

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E9738B

Body copy rendered with the generated semantic roles for this colour.

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