#E9728D#E9728D

#E9728D is a light, vivid red. Relative luminance 0.313; OKLCH L 69.8% C 0.149 H 7.4°. Best body text is #000000 at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#E9728D
RGB	rgb(233, 114, 141)
HSL	hsl(346, 73%, 68%)
HSV	hsv(346, 51%, 91%)
CMYK	cmyk(0%, 51.1%, 39.5%, 8.6%)
CIE-LAB	lab(62.75, 48.62, 7.25)
CIE-LCH	lch(62.75, 49.16, 8.48°)
OKLab	oklab(69.78% 0.1477 0.0193)
OKLCH	oklch(69.78% 0.149 7.4)
XYZ	xyz(44.4318, 31.2858, 28.8929)
Luminance	0.3128 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E9728D #72E9CE

analogous

#E972C8 #E9728D #E99372

triadic

#E9728D #8DE972 #728DE9

tetradic

#E9728D #C8E972 #72E9CE #9372E9

square

#E9728D #C8E972 #72E9CE #9372E9

split-complementary

#E9728D #72E993 #72C8E9

monochromatic

#C21E44 #E13D62 #E9728D #F1A7B8 #FADCE3

Accessibility & contrast

On white

2.89

#E9728D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.26

#E9728D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E9728D

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E9728D	#FFFFFF	#000000	##000000
##E9728D	1.00	2.89	7.26	7.26
#FFFFFF	2.89	1.00	21.00	21.00
#000000	7.26	21.00	1.00	1.00
##000000	7.26	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#88898E

Deuteranopia (green-blind)

#A6A18A

Tritanopia (blue-blind)

#FB667C

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e9728d;
/* rgb */ color: rgb(233, 114, 141);
/* oklch */ color: oklch(69.8% 0.149 7.4);

Tailwind

colors: {
  custom: {
    50: '#f49eae',
    500: '#e9728d',
    950: '#000000',
  },
}

SCSS

$custom: #e9728d;
$custom-light: #f49eae;
$custom-dark: #000000;

JSON

{
  "hex": "#e9728d",
  "rgb": {
    "r": 233,
    "g": 114,
    "b": 141
  },
  "hsl": {
    "h": 346.387,
    "s": 73.006,
    "l": 68.039
  },
  "oklch": {
    "l": 0.69782,
    "c": 0.14894,
    "h": 7.4
  },
  "luminance": 0.31281
}

Semantic roles & 50–950 ramp

primary

#E9728D

secondary

#C9EEE5

accent

#D5A810

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E9728D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →