#E9728A#E9728A

#E9728A is a light, vivid red. Relative luminance 0.312; OKLCH L 69.7% C 0.148 H 9.0°. Best body text is #000000 at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#E9728A
RGB	rgb(233, 114, 138)
HSL	hsl(348, 73%, 68%)
HSV	hsv(348, 51%, 91%)
CMYK	cmyk(0%, 51.1%, 40.8%, 8.6%)
CIE-LAB	lab(62.67, 48.30, 8.87)
CIE-LCH	lch(62.67, 49.10, 10.40°)
OKLab	oklab(69.7% 0.1466 0.0233)
OKLCH	oklch(69.7% 0.148 9)
XYZ	xyz(44.2116, 31.1977, 27.7332)
Luminance	0.3119 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E9728A #72E9D1

analogous

#E972C5 #E9728A #E99572

triadic

#E9728A #8AE972 #728AE9

tetradic

#E9728A #C5E972 #72E9D1 #9572E9

square

#E9728A #C5E972 #72E9D1 #9572E9

split-complementary

#E9728A #72E995 #72C5E9

monochromatic

#C21E3F #E13D5E #E9728A #F1A7B6 #FADCE2

Accessibility & contrast

On white

2.90

#E9728A on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.24

#E9728A on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E9728A

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E9728A	#FFFFFF	#000000	##000000
##E9728A	1.00	2.90	7.24	7.24
#FFFFFF	2.90	1.00	21.00	21.00
#000000	7.24	21.00	1.00	1.00
##000000	7.24	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#89898A

Deuteranopia (green-blind)

#A7A087

Tritanopia (blue-blind)

#FB657B

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e9728a;
/* rgb */ color: rgb(233, 114, 138);
/* oklch */ color: oklch(69.7% 0.148 9.0);

Tailwind

colors: {
  custom: {
    50: '#f49eac',
    500: '#e9728a',
    950: '#000000',
  },
}

SCSS

$custom: #e9728a;
$custom-light: #f49eac;
$custom-dark: #000000;

JSON

{
  "hex": "#e9728a",
  "rgb": {
    "r": 233,
    "g": 114,
    "b": 138
  },
  "hsl": {
    "h": 347.899,
    "s": 73.006,
    "l": 68.039
  },
  "oklch": {
    "l": 0.69701,
    "c": 0.14843,
    "h": 9
  },
  "luminance": 0.31193
}

Semantic roles & 50–950 ramp

primary

#E9728A

secondary

#C9EEE6

accent

#D5AD10

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#180F10

muted

#867E7F

Preview Lab

Preview with #E9728A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →