#E96D74#E96D74

#E96D74 is a light, vivid red. Relative luminance 0.295; OKLCH L 68.5% C 0.154 H 18.6°. Best body text is #000000 at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#E96D74
RGB	rgb(233, 109, 116)
HSL	hsl(357, 74%, 67%)
HSV	hsv(357, 53%, 91%)
CMYK	cmyk(0%, 53.2%, 50.2%, 8.6%)
CIE-LAB	lab(61.24, 48.58, 19.50)
CIE-LCH	lch(61.24, 52.35, 21.87°)
OKLab	oklab(68.46% 0.1458 0.049)
OKLCH	oklch(68.46% 0.154 18.6)
XYZ	xyz(42.2284, 29.5266, 19.9950)
Luminance	0.2952 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E96D74 #6DE9E2

analogous

#E96DB2 #E96D74 #E9A46D

triadic

#E96D74 #74E96D #6D74E9

tetradic

#E96D74 #B2E96D #6DE9E2 #A46DE9

square

#E96D74 #B2E96D #6DE9E2 #A46DE9

split-complementary

#E96D74 #6DE9A4 #6DB2E9

monochromatic

#BF1D26 #E13841 #E96D74 #F1A2A7 #F9D7D9

Accessibility & contrast

On white

3.04

#E96D74 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.90

#E96D74 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E96D74

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E96D74	#FFFFFF	#000000	##000000
##E96D74	1.00	3.04	6.90	6.90
#FFFFFF	3.04	1.00	21.00	21.00
#000000	6.90	21.00	1.00	1.00
##000000	6.90	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#898474

Deuteranopia (green-blind)

#A89D71

Tritanopia (blue-blind)

#FD5B70

Achromatopsia (no color)

#949494

Design tokens & code

CSS

--color: #e96d74;
/* rgb */ color: rgb(233, 109, 116);
/* oklch */ color: oklch(68.5% 0.154 18.6);

Tailwind

colors: {
  custom: {
    50: '#f59a9c',
    500: '#e96d74',
    950: '#000000',
  },
}

SCSS

$custom: #e96d74;
$custom-light: #f59a9c;
$custom-dark: #000000;

JSON

{
  "hex": "#e96d74",
  "rgb": {
    "r": 233,
    "g": 109,
    "b": 116
  },
  "hsl": {
    "h": 356.613,
    "s": 73.81,
    "l": 67.059
  },
  "oklch": {
    "l": 0.68461,
    "c": 0.15381,
    "h": 18.6
  },
  "luminance": 0.29522
}

Semantic roles & 50–950 ramp

primary

#E96D74

secondary

#C5EDEA

accent

#D6CB10

background

#FFF9F9

surface

#FFF2F2

border

#D7CCCC

text

#180E0E

muted

#867E7E

Preview Lab

Preview with #E96D74

Body copy rendered with the generated semantic roles for this colour.

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