#E968AD#E968AD

#E968AD is a light, vivid pink. Relative luminance 0.302; OKLCH L 69.4% C 0.176 H 349.4°. Best body text is #000000 at 7.05:1 contrast (WCAG AA passes).

Color values

HEX	#E968AD
RGB	rgb(233, 104, 173)
HSL	hsl(328, 75%, 66%)
HSV	hsv(328, 55%, 91%)
CMYK	cmyk(0%, 55.4%, 25.8%, 8.6%)
CIE-LAB	lab(61.87, 57.22, -12.41)
CIE-LCH	lch(61.87, 58.55, 347.76°)
OKLab	oklab(69.43% 0.1728 -0.0324)
OKLCH	oklch(69.43% 0.176 349.4)
XYZ	xyz(46.0991, 30.2456, 42.9372)
Luminance	0.3024 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E968AD #68E9A4

analogous

#E468E9 #E968AD #E9686C

triadic

#E968AD #ADE968 #68ADE9

tetradic

#E968AD #E9E468 #68E9A4 #686CE9

square

#E968AD #E9E468 #68E9A4 #686CE9

split-complementary

#E968AD #6CE968 #68E9E4

monochromatic

#BB1B71 #E13390 #E968AD #F19DCA #F9D3E7

Accessibility & contrast

On white

2.98

#E968AD on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.05

#E968AD on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E968AD

7.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E968AD	#FFFFFF	#000000	##000000
##E968AD	1.00	2.98	7.05	7.05
#FFFFFF	2.98	1.00	21.00	21.00
#000000	7.05	21.00	1.00	1.00
##000000	7.05	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7787AF

Deuteranopia (green-blind)

#9A9EAA

Tritanopia (blue-blind)

#F86483

Achromatopsia (no color)

#959595

Design tokens & code

CSS

--color: #e968ad;
/* rgb */ color: rgb(233, 104, 173);
/* oklch */ color: oklch(69.4% 0.176 349.4);

Tailwind

colors: {
  custom: {
    50: '#f398c5',
    500: '#e968ad',
    950: '#000000',
  },
}

SCSS

$custom: #e968ad;
$custom-light: #f398c5;
$custom-dark: #000000;

JSON

{
  "hex": "#e968ad",
  "rgb": {
    "r": 233,
    "g": 104,
    "b": 173
  },
  "hsl": {
    "h": 327.907,
    "s": 74.566,
    "l": 66.078
  },
  "oklch": {
    "l": 0.69425,
    "c": 0.17579,
    "h": 349.4
  },
  "luminance": 0.30241
}

Semantic roles & 50–950 ramp

primary

#E968AD

secondary

#C1ECD5

accent

#D76C0F

background

#FFF9FC

surface

#FFF2F8

border

#D7CCD1

text

#170E12

muted

#857E81

Preview Lab

Preview with #E968AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →