#E968A8#E968A8
#E968A8 is a light, vivid pink. Relative luminance 0.301; OKLCH L 69.3% C 0.173 H 351.6°. Best body text is #000000 at 7.01:1 contrast (WCAG AA passes).
Color values
| HEX | #E968A8 |
|---|---|
| RGB | rgb(233, 104, 168) |
| HSL | hsl(330, 75%, 66%) |
| HSV | hsv(330, 55%, 91%) |
| CMYK | cmyk(0%, 55.4%, 27.9%, 8.6%) |
| CIE-LAB | lab(61.70, 56.57, -9.79) |
| CIE-LCH | lch(61.70, 57.41, 350.18°) |
| OKLab | oklab(69.25% 0.1713 -0.0253) |
| OKLCH | oklch(69.25% 0.173 351.6) |
| XYZ | xyz(45.6243, 30.0557, 40.4367) |
| Luminance | 0.3005 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bubble Gum Pink
#FF69AF
ΔE00 3.74
Hot Pink
#FF69B4
ΔE00 3.78
Bubblegum (survey)
#FF6CB5
ΔE00 4.00
Pale Magenta
#D767AD
ΔE00 4.26
Medium Pink
#F36196
ΔE00 4.81
Barbie Pink
#FE46A5
ΔE00 5.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E968A8 #68E9A9
analogous
#E968E8 #E968A8 #E96868
triadic
#E968A8 #A8E968 #68A8E9
tetradic
#E968A8 #E8E968 #68E9A9 #6868E9
square
#E968A8 #E8E968 #68E9A9 #6868E9
split-complementary
#E968A8 #68E968 #68E8E9
monochromatic
#BB1B6B #E13389 #E968A8 #F19DC7 #F9D3E6
Accessibility & contrast
On white
3.00
#E968A8 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
7.01
#E968A8 on #000000
AA ✓AA large ✓AAA ✓
Best text color
#000000 on #E968A8
7.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E968A8 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E968A8 | 1.00 | 3.00 | 7.01 | 7.01 |
| #FFFFFF | 3.00 | 1.00 | 21.00 | 21.00 |
| #000000 | 7.01 | 21.00 | 1.00 | 1.00 |
| ##000000 | 7.01 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#7987AA
Deuteranopia (green-blind)
#9B9EA5
Tritanopia (blue-blind)
#F86281
Achromatopsia (no color)
#959595
Design tokens & code
CSS
--color: #e968a8; /* rgb */ color: rgb(233, 104, 168); /* oklch */ color: oklch(69.3% 0.173 351.6);
Tailwind
colors: {
custom: {
50: '#f398c1',
500: '#e968a8',
950: '#000000',
},
}SCSS
$custom: #e968a8; $custom-light: #f398c1; $custom-dark: #000000;
JSON
{
"hex": "#e968a8",
"rgb": {
"r": 233,
"g": 104,
"b": 168
},
"hsl": {
"h": 330.233,
"s": 74.566,
"l": 66.078
},
"oklch": {
"l": 0.6925,
"c": 0.17319,
"h": 351.6
},
"luminance": 0.30051
}Semantic roles & 50–950 ramp
primary
#E968A8
secondary
#C1ECD7
accent
#D7740F
background
#FFF9FB
surface
#FFF2F7
border
#D7CCD0
text
#170E12
muted
#857E81