#E968A7#E968A7
#E968A7 is a light, vivid pink. Relative luminance 0.300; OKLCH L 69.2% C 0.173 H 352.1°. Best body text is #000000 at 7.00:1 contrast (WCAG AA passes).
Color values
| HEX | #E968A7 |
|---|---|
| RGB | rgb(233, 104, 167) |
| HSL | hsl(331, 75%, 66%) |
| HSV | hsv(331, 55%, 91%) |
| CMYK | cmyk(0%, 55.4%, 28.3%, 8.6%) |
| CIE-LAB | lab(61.67, 56.44, -9.26) |
| CIE-LCH | lch(61.67, 57.20, 350.68°) |
| OKLab | oklab(69.22% 0.171 -0.0239) |
| OKLCH | oklch(69.22% 0.173 352.1) |
| XYZ | xyz(45.5315, 30.0186, 39.9480) |
| Luminance | 0.3001 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bubble Gum Pink
#FF69AF
ΔE00 3.72
Hot Pink
#FF69B4
ΔE00 3.83
Bubblegum (survey)
#FF6CB5
ΔE00 4.04
Pale Magenta
#D767AD
ΔE00 4.42
Medium Pink
#F36196
ΔE00 4.60
Barbie Pink
#FE46A5
ΔE00 5.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E968A7 #68E9AA
analogous
#E968E7 #E968A7 #E96968
triadic
#E968A7 #A7E968 #68A7E9
tetradic
#E968A7 #E7E968 #68E9AA #6968E9
square
#E968A7 #E7E968 #68E9AA #6968E9
split-complementary
#E968A7 #68E969 #68E7E9
monochromatic
#BB1B69 #E13388 #E968A7 #F19DC6 #F9D3E5
Accessibility & contrast
On white
3.00
#E968A7 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
7.00
#E968A7 on #000000
AA ✓AA large ✓AAA ✓
Best text color
#000000 on #E968A7
7.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E968A7 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E968A7 | 1.00 | 3.00 | 7.00 | 7.00 |
| #FFFFFF | 3.00 | 1.00 | 21.00 | 21.00 |
| #000000 | 7.00 | 21.00 | 1.00 | 1.00 |
| ##000000 | 7.00 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#7987A9
Deuteranopia (green-blind)
#9C9EA4
Tritanopia (blue-blind)
#F96280
Achromatopsia (no color)
#959595
Design tokens & code
CSS
--color: #e968a7; /* rgb */ color: rgb(233, 104, 167); /* oklch */ color: oklch(69.2% 0.173 352.1);
Tailwind
colors: {
custom: {
50: '#f398c1',
500: '#e968a7',
950: '#000000',
},
}SCSS
$custom: #e968a7; $custom-light: #f398c1; $custom-dark: #000000;
JSON
{
"hex": "#e968a7",
"rgb": {
"r": 233,
"g": 104,
"b": 167
},
"hsl": {
"h": 330.698,
"s": 74.566,
"l": 66.078
},
"oklch": {
"l": 0.69216,
"c": 0.1727,
"h": 352.1
},
"luminance": 0.30014
}Semantic roles & 50–950 ramp
primary
#E968A7
secondary
#C1ECD7
accent
#D7750F
background
#FFF9FB
surface
#FFF2F7
border
#D7CCD0
text
#170E12
muted
#857E81