#E8739B#E8739B

#E8739B is a light, vivid pink. Relative luminance 0.318; OKLCH L 70.2% C 0.150 H 0.1°. Best body text is #000000 at 7.36:1 contrast (WCAG AA passes).

Color values

HEX	#E8739B
RGB	rgb(232, 115, 155)
HSL	hsl(339, 72%, 68%)
HSV	hsv(339, 50%, 91%)
CMYK	cmyk(0%, 50.4%, 33.2%, 9%)
CIE-LAB	lab(63.17, 49.40, -0.18)
CIE-LCH	lch(63.17, 49.40, 359.79°)
OKLab	oklab(70.19% 0.1501 0.0001)
OKLCH	oklch(70.19% 0.15 0.1)
XYZ	xyz(45.3279, 31.7881, 34.7525)
Luminance	0.3178 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E8739B #73E8C0

analogous

#E873D5 #E8739B #E88573

triadic

#E8739B #9BE873 #739BE8

tetradic

#E8739B #D5E873 #73E8C0 #8573E8

square

#E8739B #D5E873 #73E8C0 #8573E8

split-complementary

#E8739B #73E885 #73D5E8

monochromatic

#C12057 #DF3E75 #E8739B #F1A8C1 #F9DCE6

Accessibility & contrast

On white

2.85

#E8739B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.36

#E8739B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E8739B

7.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E8739B	#FFFFFF	#000000	##000000
##E8739B	1.00	2.85	7.36	7.36
#FFFFFF	2.85	1.00	21.00	21.00
#000000	7.36	21.00	1.00	1.00
##000000	7.36	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#858B9C

Deuteranopia (green-blind)

#A4A198

Tritanopia (blue-blind)

#F86A82

Achromatopsia (no color)

#999999

Design tokens & code

CSS

--color: #e8739b;
/* rgb */ color: rgb(232, 115, 155);
/* oklch */ color: oklch(70.2% 0.150 0.1);

Tailwind

colors: {
  custom: {
    50: '#f29eb8',
    500: '#e8739b',
    950: '#000000',
  },
}

SCSS

$custom: #e8739b;
$custom-light: #f29eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#e8739b",
  "rgb": {
    "r": 232,
    "g": 115,
    "b": 155
  },
  "hsl": {
    "h": 339.487,
    "s": 71.779,
    "l": 68.039
  },
  "oklch": {
    "l": 0.7019,
    "c": 0.1501,
    "h": 0.1
  },
  "luminance": 0.31784
}

Semantic roles & 50–950 ramp

primary

#E8739B

secondary

#CAEDE1

accent

#D49112

background

#FFFAFB

surface

#FFF3F6

border

#D7CDD0

text

#170F11

muted

#857F80

Preview Lab

Preview with #E8739B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →