#E8738B#E8738B

#E8738B is a light, vivid red. Relative luminance 0.313; OKLCH L 69.7% C 0.146 H 8.7°. Best body text is #000000 at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#E8738B
RGB	rgb(232, 115, 139)
HSL	hsl(348, 72%, 68%)
HSV	hsv(348, 50%, 91%)
CMYK	cmyk(0%, 50.4%, 40.1%, 9%)
CIE-LAB	lab(62.75, 47.57, 8.38)
CIE-LCH	lch(62.75, 48.30, 9.99°)
OKLab	oklab(69.74% 0.1444 0.0221)
OKLCH	oklch(69.74% 0.146 8.7)
XYZ	xyz(44.0722, 31.2858, 28.1388)
Luminance	0.3128 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E8738B #73E8D0

analogous

#E873C6 #E8738B #E89573

triadic

#E8738B #8BE873 #738BE8

tetradic

#E8738B #C6E873 #73E8D0 #9573E8

square

#E8738B #C6E873 #73E8D0 #9573E8

split-complementary

#E8738B #73E895 #73C6E8

monochromatic

#C12041 #DF3E5F #E8738B #F1A8B7 #F9DCE2

Accessibility & contrast

On white

2.89

#E8738B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.26

#E8738B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E8738B

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E8738B	#FFFFFF	#000000	##000000
##E8738B	1.00	2.89	7.26	7.26
#FFFFFF	2.89	1.00	21.00	21.00
#000000	7.26	21.00	1.00	1.00
##000000	7.26	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#898A8C

Deuteranopia (green-blind)

#A7A088

Tritanopia (blue-blind)

#FA677C

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e8738b;
/* rgb */ color: rgb(232, 115, 139);
/* oklch */ color: oklch(69.7% 0.146 8.7);

Tailwind

colors: {
  custom: {
    50: '#f39eac',
    500: '#e8738b',
    950: '#000000',
  },
}

SCSS

$custom: #e8738b;
$custom-light: #f39eac;
$custom-dark: #000000;

JSON

{
  "hex": "#e8738b",
  "rgb": {
    "r": 232,
    "g": 115,
    "b": 139
  },
  "hsl": {
    "h": 347.692,
    "s": 71.779,
    "l": 68.039
  },
  "oklch": {
    "l": 0.69737,
    "c": 0.14608,
    "h": 8.7
  },
  "luminance": 0.31281
}

Semantic roles & 50–950 ramp

primary

#E8738B

secondary

#CAEDE6

accent

#D4AC12

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E8738B

Body copy rendered with the generated semantic roles for this colour.

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