#E8729D#E8729D

#E8729D is a light, vivid pink. Relative luminance 0.316; OKLCH L 70.1% C 0.152 H 358.7°. Best body text is #000000 at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#E8729D
RGB	rgb(232, 114, 157)
HSL	hsl(338, 72%, 68%)
HSV	hsv(338, 51%, 91%)
CMYK	cmyk(0%, 50.9%, 32.3%, 9%)
CIE-LAB	lab(63.04, 50.13, -1.52)
CIE-LCH	lch(63.04, 50.16, 358.26°)
OKLab	oklab(70.11% 0.1523 -0.0033)
OKLCH	oklch(70.11% 0.152 358.7)
XYZ	xyz(45.3839, 31.6290, 35.6066)
Luminance	0.3162 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E8729D #72E8BD

analogous

#E872D8 #E8729D #E88272

triadic

#E8729D #9DE872 #729DE8

tetradic

#E8729D #D8E872 #72E8BD #8272E8

square

#E8729D #D8E872 #72E8BD #8272E8

split-complementary

#E8729D #72E882 #72D8E8

monochromatic

#C01F5A #DF3D78 #E8729D #F1A7C2 #F9DBE6

Accessibility & contrast

On white

2.87

#E8729D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.32

#E8729D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E8729D

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E8729D	#FFFFFF	#000000	##000000
##E8729D	1.00	2.87	7.32	7.32
#FFFFFF	2.87	1.00	21.00	21.00
#000000	7.32	21.00	1.00	1.00
##000000	7.32	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#848B9E

Deuteranopia (green-blind)

#A3A19A

Tritanopia (blue-blind)

#F86A82

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e8729d;
/* rgb */ color: rgb(232, 114, 157);
/* oklch */ color: oklch(70.1% 0.152 358.7);

Tailwind

colors: {
  custom: {
    50: '#f29eb9',
    500: '#e8729d',
    950: '#000000',
  },
}

SCSS

$custom: #e8729d;
$custom-light: #f29eb9;
$custom-dark: #000000;

JSON

{
  "hex": "#e8729d",
  "rgb": {
    "r": 232,
    "g": 114,
    "b": 157
  },
  "hsl": {
    "h": 338.136,
    "s": 71.951,
    "l": 67.843
  },
  "oklch": {
    "l": 0.70109,
    "c": 0.15232,
    "h": 358.7
  },
  "luminance": 0.31625
}

Semantic roles & 50–950 ramp

primary

#E8729D

secondary

#C9EDE0

accent

#D48D11

background

#FFF9FB

surface

#FFF2F6

border

#D7CCD0

text

#170F11

muted

#857E80

Preview Lab

Preview with #E8729D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →