#E8728D#E8728D

#E8728D is a light, vivid red. Relative luminance 0.311; OKLCH L 69.6% C 0.148 H 7.3°. Best body text is #000000 at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#E8728D
RGB	rgb(232, 114, 141)
HSL	hsl(346, 72%, 68%)
HSV	hsv(346, 51%, 91%)
CMYK	cmyk(0%, 50.9%, 39.2%, 9%)
CIE-LAB	lab(62.61, 48.28, 7.03)
CIE-LCH	lch(62.61, 48.79, 8.29°)
OKLab	oklab(69.65% 0.1467 0.0187)
OKLCH	oklch(69.65% 0.148 7.3)
XYZ	xyz(44.1062, 31.1179, 28.8777)
Luminance	0.3111 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E8728D #72E8CD

analogous

#E872C8 #E8728D #E89272

triadic

#E8728D #8DE872 #728DE8

tetradic

#E8728D #C8E872 #72E8CD #9272E8

square

#E8728D #C8E872 #72E8CD #9272E8

split-complementary

#E8728D #72E892 #72C8E8

monochromatic

#C01F44 #DF3D62 #E8728D #F1A7B8 #F9DBE2

Accessibility & contrast

On white

2.91

#E8728D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.22

#E8728D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E8728D

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E8728D	#FFFFFF	#000000	##000000
##E8728D	1.00	2.91	7.22	7.22
#FFFFFF	2.91	1.00	21.00	21.00
#000000	7.22	21.00	1.00	1.00
##000000	7.22	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#88898E

Deuteranopia (green-blind)

#A6A08A

Tritanopia (blue-blind)

#FA667C

Achromatopsia (no color)

#979797

Design tokens & code

CSS

--color: #e8728d;
/* rgb */ color: rgb(232, 114, 141);
/* oklch */ color: oklch(69.6% 0.148 7.3);

Tailwind

colors: {
  custom: {
    50: '#f39eae',
    500: '#e8728d',
    950: '#000000',
  },
}

SCSS

$custom: #e8728d;
$custom-light: #f39eae;
$custom-dark: #000000;

JSON

{
  "hex": "#e8728d",
  "rgb": {
    "r": 232,
    "g": 114,
    "b": 141
  },
  "hsl": {
    "h": 346.271,
    "s": 71.951,
    "l": 67.843
  },
  "oklch": {
    "l": 0.69647,
    "c": 0.14784,
    "h": 7.3
  },
  "luminance": 0.31114
}

Semantic roles & 50–950 ramp

primary

#E8728D

secondary

#C9EDE5

accent

#D4A711

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E8728D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →