#E8728C#E8728C

#E8728C is a light, vivid red. Relative luminance 0.311; OKLCH L 69.6% C 0.148 H 7.8°. Best body text is #000000 at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#E8728C
RGB	rgb(232, 114, 140)
HSL	hsl(347, 72%, 68%)
HSV	hsv(347, 51%, 91%)
CMYK	cmyk(0%, 50.9%, 39.7%, 9%)
CIE-LAB	lab(62.58, 48.17, 7.57)
CIE-LCH	lch(62.58, 48.76, 8.93°)
OKLab	oklab(69.62% 0.1463 0.02)
OKLCH	oklch(69.62% 0.148 7.8)
XYZ	xyz(44.0322, 31.0883, 28.4876)
Luminance	0.3108 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E8728C #72E8CE

analogous

#E872C7 #E8728C #E89372

triadic

#E8728C #8CE872 #728CE8

tetradic

#E8728C #C7E872 #72E8CE #9372E8

square

#E8728C #C7E872 #72E8CE #9372E8

split-complementary

#E8728C #72E893 #72C7E8

monochromatic

#C01F43 #DF3D61 #E8728C #F1A7B7 #F9DBE2

Accessibility & contrast

On white

2.91

#E8728C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.22

#E8728C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E8728C

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E8728C	#FFFFFF	#000000	##000000
##E8728C	1.00	2.91	7.22	7.22
#FFFFFF	2.91	1.00	21.00	21.00
#000000	7.22	21.00	1.00	1.00
##000000	7.22	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#88898D

Deuteranopia (green-blind)

#A6A089

Tritanopia (blue-blind)

#FA667C

Achromatopsia (no color)

#979797

Design tokens & code

CSS

--color: #e8728c;
/* rgb */ color: rgb(232, 114, 140);
/* oklch */ color: oklch(69.6% 0.148 7.8);

Tailwind

colors: {
  custom: {
    50: '#f39ead',
    500: '#e8728c',
    950: '#000000',
  },
}

SCSS

$custom: #e8728c;
$custom-light: #f39ead;
$custom-dark: #000000;

JSON

{
  "hex": "#e8728c",
  "rgb": {
    "r": 232,
    "g": 114,
    "b": 140
  },
  "hsl": {
    "h": 346.78,
    "s": 71.951,
    "l": 67.843
  },
  "oklch": {
    "l": 0.6962,
    "c": 0.14766,
    "h": 7.8
  },
  "luminance": 0.31084
}

Semantic roles & 50–950 ramp

primary

#E8728C

secondary

#C9EDE5

accent

#D4A911

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E8728C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →