#E7968C#E7968C

#E7968C is a light, moderate red. Relative luminance 0.407; OKLCH L 75.2% C 0.100 H 27.3°. Best body text is #000000 at 9.14:1 contrast (WCAG AA passes).

Color values

HEX	#E7968C
RGB	rgb(231, 150, 140)
HSL	hsl(7, 65%, 73%)
HSV	hsv(7, 39%, 91%)
CMYK	cmyk(0%, 35.1%, 39.4%, 9.4%)
CIE-LAB	lab(69.96, 29.28, 17.93)
CIE-LCH	lch(69.96, 34.33, 31.47°)
OKLab	oklab(75.22% 0.0885 0.0457)
OKLCH	oklch(75.22% 0.1 27.3)
XYZ	xyz(48.5971, 40.6988, 30.1020)
Luminance	0.4069 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7968C #8CDDE7

analogous

#E78CB0 #E7968C #E7C38C

triadic

#E7968C #8CE796 #968CE7

tetradic

#E7968C #B0E78C #8CDDE7 #C38CE7

square

#E7968C #B0E78C #8CDDE7 #C38CE7

split-complementary

#E7968C #8CE7C3 #8CB0E7

monochromatic

#CE3D2B #DC6859 #E7968C #F2C4BF #FAE8E6

Accessibility & contrast

On white

2.30

#E7968C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

9.14

#E7968C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7968C

9.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7968C	#FFFFFF	#000000	##000000
##E7968C	1.00	2.30	9.14	9.14
#FFFFFF	2.30	1.00	21.00	21.00
#000000	9.14	21.00	1.00	1.00
##000000	9.14	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#A7A18B

Deuteranopia (green-blind)

#BBB18B

Tritanopia (blue-blind)

#F78B94

Achromatopsia (no color)

#ABABAB

Design tokens & code

CSS

--color: #e7968c;
/* rgb */ color: rgb(231, 150, 140);
/* oklch */ color: oklch(75.2% 0.100 27.3);

Tailwind

colors: {
  custom: {
    50: '#f1b5ad',
    500: '#e7968c',
    950: '#000000',
  },
}

SCSS

$custom: #e7968c;
$custom-light: #f1b5ad;
$custom-dark: #000000;

JSON

{
  "hex": "#e7968c",
  "rgb": {
    "r": 231,
    "g": 150,
    "b": 140
  },
  "hsl": {
    "h": 6.593,
    "s": 65.468,
    "l": 72.745
  },
  "oklch": {
    "l": 0.75218,
    "c": 0.09958,
    "h": 27.3
  },
  "luminance": 0.40695
}

Semantic roles & 50–950 ramp

primary

#E7968C

secondary

#DAEFF1

accent

#B9CD18

background

#FFFBFA

surface

#FEF6F4

border

#D6D0CE

text

#171110

muted

#85807F

Preview Lab

Preview with #E7968C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →