#E7968A#E7968A

#E7968A is a light, moderate red. Relative luminance 0.406; OKLCH L 75.2% C 0.100 H 28.8°. Best body text is #000000 at 9.13:1 contrast (WCAG AA passes).

Color values

HEX	#E7968A
RGB	rgb(231, 150, 138)
HSL	hsl(8, 66%, 72%)
HSV	hsv(8, 40%, 91%)
CMYK	cmyk(0%, 35.1%, 40.3%, 9.4%)
CIE-LAB	lab(69.92, 29.06, 18.97)
CIE-LCH	lch(69.92, 34.70, 33.14°)
OKLab	oklab(75.17% 0.0877 0.0483)
OKLCH	oklch(75.17% 0.1 28.8)
XYZ	xyz(48.4510, 40.6403, 29.3324)
Luminance	0.4064 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7968A #8ADBE7

analogous

#E78AAD #E7968A #E7C58A

triadic

#E7968A #8AE796 #968AE7

tetradic

#E7968A #ADE78A #8ADBE7 #C58AE7

square

#E7968A #ADE78A #8ADBE7 #C58AE7

split-complementary

#E7968A #8AE7C5 #8AADE7

monochromatic

#CD3F2A #DD6857 #E7968A #F1C4BD #FAE8E6

Accessibility & contrast

On white

2.30

#E7968A on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

9.13

#E7968A on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7968A

9.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7968A	#FFFFFF	#000000	##000000
##E7968A	1.00	2.30	9.13	9.13
#FFFFFF	2.30	1.00	21.00	21.00
#000000	9.13	21.00	1.00	1.00
##000000	9.13	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#A8A189

Deuteranopia (green-blind)

#BBB189

Tritanopia (blue-blind)

#F88B93

Achromatopsia (no color)

#ABABAB

Design tokens & code

CSS

--color: #e7968a;
/* rgb */ color: rgb(231, 150, 138);
/* oklch */ color: oklch(75.2% 0.100 28.8);

Tailwind

colors: {
  custom: {
    50: '#f1b5ac',
    500: '#e7968a',
    950: '#000000',
  },
}

SCSS

$custom: #e7968a;
$custom-light: #f1b5ac;
$custom-dark: #000000;

JSON

{
  "hex": "#e7968a",
  "rgb": {
    "r": 231,
    "g": 150,
    "b": 138
  },
  "hsl": {
    "h": 7.742,
    "s": 65.957,
    "l": 72.353
  },
  "oklch": {
    "l": 0.75173,
    "c": 0.10008,
    "h": 28.8
  },
  "luminance": 0.40637
}

Semantic roles & 50–950 ramp

primary

#E7968A

secondary

#DAEEF1

accent

#B6CE18

background

#FFFBFA

surface

#FEF6F4

border

#D6D0CE

text

#171110

muted

#85807F

Preview Lab

Preview with #E7968A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →