#E77F78#E77F78

#E77F78 is a light, vivid red. Relative luminance 0.335; OKLCH L 71.0% C 0.129 H 24.9°. Best body text is #000000 at 7.70:1 contrast (WCAG AA passes).

Color values

HEX	#E77F78
RGB	rgb(231, 127, 120)
HSL	hsl(4, 70%, 69%)
HSV	hsv(4, 48%, 91%)
CMYK	cmyk(0%, 45%, 48.1%, 9.4%)
CIE-LAB	lab(64.59, 39.25, 21.72)
CIE-LCH	lch(64.59, 44.86, 28.96°)
OKLab	oklab(70.97% 0.1174 0.0545)
OKLCH	oklch(70.97% 0.129 24.9)
XYZ	xyz(43.9374, 33.5281, 21.9233)
Luminance	0.3352 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77F78 #78E0E7

analogous

#E778A9 #E77F78 #E7B778

triadic

#E77F78 #78E77F #7F78E7

tetradic

#E77F78 #A9E778 #78E0E7 #B778E7

square

#E77F78 #A9E778 #78E0E7 #B778E7

split-complementary

#E77F78 #78E7B7 #78A9E7

monochromatic

#C22D23 #DE4E44 #E77F78 #F0B0AC #F9E2E0

Accessibility & contrast

On white

2.73

#E77F78 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.70

#E77F78 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77F78

7.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77F78	#FFFFFF	#000000	##000000
##E77F78	1.00	2.73	7.70	7.70
#FFFFFF	2.73	1.00	21.00	21.00
#000000	7.70	21.00	1.00	1.00
##000000	7.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#969077

Deuteranopia (green-blind)

#B0A576

Tritanopia (blue-blind)

#FA707E

Achromatopsia (no color)

#9D9D9D

Design tokens & code

CSS

--color: #e77f78;
/* rgb */ color: rgb(231, 127, 120);
/* oklch */ color: oklch(71.0% 0.129 24.9);

Tailwind

colors: {
  custom: {
    50: '#f2a69f',
    500: '#e77f78',
    950: '#000000',
  },
}

SCSS

$custom: #e77f78;
$custom-light: #f2a69f;
$custom-dark: #000000;

JSON

{
  "hex": "#e77f78",
  "rgb": {
    "r": 231,
    "g": 127,
    "b": 120
  },
  "hsl": {
    "h": 3.784,
    "s": 69.811,
    "l": 68.824
  },
  "oklch": {
    "l": 0.70967,
    "c": 0.12941,
    "h": 24.9
  },
  "luminance": 0.33524
}

Semantic roles & 50–950 ramp

primary

#E77F78

secondary

#CDECEE

accent

#C6D214

background

#FFFAF9

surface

#FFF4F2

border

#D7CECC

text

#170F0E

muted

#857F7E

Preview Lab

Preview with #E77F78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →