#E77B74#E77B74

#E77B74 is a light, vivid red. Relative luminance 0.324; OKLCH L 70.3% C 0.135 H 24.9°. Best body text is #000000 at 7.48:1 contrast (WCAG AA passes).

Color values

HEX	#E77B74
RGB	rgb(231, 123, 116)
HSL	hsl(4, 71%, 68%)
HSV	hsv(4, 50%, 91%)
CMYK	cmyk(0%, 46.8%, 49.8%, 9.4%)
CIE-LAB	lab(63.69, 40.93, 22.76)
CIE-LCH	lch(63.69, 46.83, 29.08°)
OKLab	oklab(70.26% 0.1221 0.0568)
OKLCH	oklch(70.26% 0.135 24.9)
XYZ	xyz(43.1933, 32.4202, 20.5026)
Luminance	0.3242 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77B74 #74E0E7

analogous

#E774A6 #E77B74 #E7B474

triadic

#E77B74 #74E77B #7B74E7

tetradic

#E77B74 #A6E774 #74E0E7 #B474E7

square

#E77B74 #A6E774 #74E0E7 #B474E7

split-complementary

#E77B74 #74E7B4 #74A6E7

monochromatic

#C02B21 #DE4940 #E77B74 #F0ADA8 #F9DEDC

Accessibility & contrast

On white

2.81

#E77B74 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.48

#E77B74 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77B74

7.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77B74	#FFFFFF	#000000	##000000
##E77B74	1.00	2.81	7.48	7.48
#FFFFFF	2.81	1.00	21.00	21.00
#000000	7.48	21.00	1.00	1.00
##000000	7.48	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#948D73

Deuteranopia (green-blind)

#AEA372

Tritanopia (blue-blind)

#FA6B7A

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #e77b74;
/* rgb */ color: rgb(231, 123, 116);
/* oklch */ color: oklch(70.3% 0.135 24.9);

Tailwind

colors: {
  custom: {
    50: '#f3a39c',
    500: '#e77b74',
    950: '#000000',
  },
}

SCSS

$custom: #e77b74;
$custom-light: #f3a39c;
$custom-dark: #000000;

JSON

{
  "hex": "#e77b74",
  "rgb": {
    "r": 231,
    "g": 123,
    "b": 116
  },
  "hsl": {
    "h": 3.652,
    "s": 70.552,
    "l": 68.039
  },
  "oklch": {
    "l": 0.70258,
    "c": 0.1347,
    "h": 24.9
  },
  "luminance": 0.32416
}

Semantic roles & 50–950 ramp

primary

#E77B74

secondary

#CAEBED

accent

#C7D313

background

#FFFAF9

surface

#FFF4F2

border

#D7CECC

text

#180F0E

muted

#867F7E

Preview Lab

Preview with #E77B74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →