#E77668#E77668

#E77668 is a light, vivid red. Relative luminance 0.309; OKLCH L 69.3% C 0.143 H 28.6°. Best body text is #000000 at 7.19:1 contrast (WCAG AA passes).

Color values

HEX	#E77668
RGB	rgb(231, 118, 104)
HSL	hsl(7, 73%, 66%)
HSV	hsv(7, 55%, 91%)
CMYK	cmyk(0%, 48.9%, 55%, 9.4%)
CIE-LAB	lab(62.47, 42.43, 27.89)
CIE-LCH	lch(62.47, 50.77, 33.32°)
OKLab	oklab(69.26% 0.1253 0.0682)
OKLCH	oklch(69.26% 0.143 28.6)
XYZ	xyz(41.9353, 30.9499, 16.8595)
Luminance	0.3095 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77668 #68D9E7

analogous

#E76899 #E77668 #E7B568

triadic

#E77668 #68E776 #7668E7

tetradic

#E77668 #99E768 #68D9E7 #B568E7

square

#E77668 #99E768 #68D9E7 #B568E7

split-complementary

#E77668 #68E7B5 #6899E7

monochromatic

#B72E1D #DF4633 #E77668 #EFA69D #F8D6D2

Accessibility & contrast

On white

2.92

#E77668 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.19

#E77668 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77668

7.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77668	#FFFFFF	#000000	##000000
##E77668	1.00	2.92	7.19	7.19
#FFFFFF	2.92	1.00	21.00	21.00
#000000	7.19	21.00	1.00	1.00
##000000	7.19	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#918866

Deuteranopia (green-blind)

#ADA066

Tritanopia (blue-blind)

#FB6473

Achromatopsia (no color)

#979797

Design tokens & code

CSS

--color: #e77668;
/* rgb */ color: rgb(231, 118, 104);
/* oklch */ color: oklch(69.3% 0.143 28.6);

Tailwind

colors: {
  custom: {
    50: '#f4a093',
    500: '#e77668',
    950: '#000000',
  },
}

SCSS

$custom: #e77668;
$custom-light: #f4a093;
$custom-dark: #000000;

JSON

{
  "hex": "#e77668",
  "rgb": {
    "r": 231,
    "g": 118,
    "b": 104
  },
  "hsl": {
    "h": 6.614,
    "s": 72.571,
    "l": 65.686
  },
  "oklch": {
    "l": 0.69256,
    "c": 0.14266,
    "h": 28.6
  },
  "luminance": 0.30945
}

Semantic roles & 50–950 ramp

primary

#E77668

secondary

#C0E6EB

accent

#BFD511

background

#FFFAF9

surface

#FFF3F1

border

#D7CDCB

text

#180F0D

muted

#867F7E

Preview Lab

Preview with #E77668

Body copy rendered with the generated semantic roles for this colour.

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