#E77494#E77494

#E77494 is a light, vivid pink. Relative luminance 0.316; OKLCH L 70.0% C 0.145 H 3.9°. Best body text is #000000 at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#E77494
RGB	rgb(231, 116, 148)
HSL	hsl(343, 71%, 68%)
HSV	hsv(343, 50%, 91%)
CMYK	cmyk(0%, 49.8%, 35.9%, 9.4%)
CIE-LAB	lab(63.03, 47.74, 3.61)
CIE-LCH	lch(63.03, 47.88, 4.32°)
OKLab	oklab(70% 0.1451 0.01)
OKLCH	oklch(70% 0.145 3.9)
XYZ	xyz(44.5479, 31.6221, 31.7688)
Luminance	0.3162 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77494 #74E7C7

analogous

#E774CE #E77494 #E78D74

triadic

#E77494 #94E774 #7494E7

tetradic

#E77494 #CEE774 #74E7C7 #8D74E7

square

#E77494 #CEE774 #74E7C7 #8D74E7

split-complementary

#E77494 #74E78D #74CEE7

monochromatic

#C0214D #DE406C #E77494 #F0A8BC #F9DCE4

Accessibility & contrast

On white

2.87

#E77494 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.32

#E77494 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77494

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77494	#FFFFFF	#000000	##000000
##E77494	1.00	2.87	7.32	7.32
#FFFFFF	2.87	1.00	21.00	21.00
#000000	7.32	21.00	1.00	1.00
##000000	7.32	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#888B95

Deuteranopia (green-blind)

#A5A191

Tritanopia (blue-blind)

#F86A80

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e77494;
/* rgb */ color: rgb(231, 116, 148);
/* oklch */ color: oklch(70.0% 0.145 3.9);

Tailwind

colors: {
  custom: {
    50: '#f29fb3',
    500: '#e77494',
    950: '#000000',
  },
}

SCSS

$custom: #e77494;
$custom-light: #f29fb3;
$custom-dark: #000000;

JSON

{
  "hex": "#e77494",
  "rgb": {
    "r": 231,
    "g": 116,
    "b": 148
  },
  "hsl": {
    "h": 343.304,
    "s": 70.552,
    "l": 68.039
  },
  "oklch": {
    "l": 0.69996,
    "c": 0.14544,
    "h": 3.9
  },
  "luminance": 0.31618
}

Semantic roles & 50–950 ramp

primary

#E77494

secondary

#CAEDE3

accent

#D39D13

background

#FFFAFB

surface

#FFF3F6

border

#D7CDD0

text

#170F11

muted

#857F80

Preview Lab

Preview with #E77494

Body copy rendered with the generated semantic roles for this colour.

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