#E77488#E77488

#E77488 is a light, vivid red. Relative luminance 0.313; OKLCH L 69.7% C 0.143 H 10.6°. Best body text is #000000 at 7.25:1 contrast (WCAG AA passes).

Color values

HEX	#E77488
RGB	rgb(231, 116, 136)
HSL	hsl(350, 71%, 68%)
HSV	hsv(350, 50%, 91%)
CMYK	cmyk(0%, 49.8%, 41.1%, 9.4%)
CIE-LAB	lab(62.73, 46.41, 10.05)
CIE-LCH	lch(62.73, 47.48, 12.22°)
OKLab	oklab(69.67% 0.1407 0.0263)
OKLCH	oklch(69.67% 0.143 10.6)
XYZ	xyz(43.6469, 31.2617, 27.0232)
Luminance	0.3126 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77488 #74E7D3

analogous

#E774C1 #E77488 #E79974

triadic

#E77488 #88E774 #7488E7

tetradic

#E77488 #C1E774 #74E7D3 #9974E7

square

#E77488 #C1E774 #74E7D3 #9974E7

split-complementary

#E77488 #74E799 #74C1E7

monochromatic

#C0213D #DE405B #E77488 #F0A8B5 #F9DCE1

Accessibility & contrast

On white

2.90

#E77488 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.25

#E77488 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77488

7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77488	#FFFFFF	#000000	##000000
##E77488	1.00	2.90	7.25	7.25
#FFFFFF	2.90	1.00	21.00	21.00
#000000	7.25	21.00	1.00	1.00
##000000	7.25	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8A88

Deuteranopia (green-blind)

#A7A086

Tritanopia (blue-blind)

#F9677B

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e77488;
/* rgb */ color: rgb(231, 116, 136);
/* oklch */ color: oklch(69.7% 0.143 10.6);

Tailwind

colors: {
  custom: {
    50: '#f29faa',
    500: '#e77488',
    950: '#000000',
  },
}

SCSS

$custom: #e77488;
$custom-light: #f29faa;
$custom-dark: #000000;

JSON

{
  "hex": "#e77488",
  "rgb": {
    "r": 231,
    "g": 116,
    "b": 136
  },
  "hsl": {
    "h": 349.565,
    "s": 70.552,
    "l": 68.039
  },
  "oklch": {
    "l": 0.69669,
    "c": 0.14314,
    "h": 10.6
  },
  "luminance": 0.31257
}

Semantic roles & 50–950 ramp

primary

#E77488

secondary

#CAEDE7

accent

#D3B113

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E77488

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →