#E77468#E77468

#E77468 is a light, vivid red. Relative luminance 0.305; OKLCH L 69.0% C 0.145 H 27.6°. Best body text is #000000 at 7.10:1 contrast (WCAG AA passes).

Color values

HEX	#E77468
RGB	rgb(231, 116, 104)
HSL	hsl(6, 73%, 66%)
HSV	hsv(6, 55%, 91%)
CMYK	cmyk(0%, 49.8%, 55%, 9.4%)
CIE-LAB	lab(62.07, 43.43, 27.37)
CIE-LCH	lch(62.07, 51.34, 32.22°)
OKLab	oklab(68.96% 0.1284 0.067)
OKLCH	oklch(68.96% 0.145 27.6)
XYZ	xyz(41.7023, 30.4838, 16.7818)
Luminance	0.3048 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77468 #68DBE7

analogous

#E7689B #E77468 #E7B368

triadic

#E77468 #68E774 #7468E7

tetradic

#E77468 #9BE768 #68DBE7 #B368E7

square

#E77468 #9BE768 #68DBE7 #B368E7

split-complementary

#E77468 #68E7B3 #689BE7

monochromatic

#B72C1D #DF4333 #E77468 #EFA59D #F8D5D2

Accessibility & contrast

On white

2.96

#E77468 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.10

#E77468 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77468

7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77468	#FFFFFF	#000000	##000000
##E77468	1.00	2.96	7.10	7.10
#FFFFFF	2.96	1.00	21.00	21.00
#000000	7.10	21.00	1.00	1.00
##000000	7.10	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#908766

Deuteranopia (green-blind)

#AC9F66

Tritanopia (blue-blind)

#FB6171

Achromatopsia (no color)

#969696

Design tokens & code

CSS

--color: #e77468;
/* rgb */ color: rgb(231, 116, 104);
/* oklch */ color: oklch(69.0% 0.145 27.6);

Tailwind

colors: {
  custom: {
    50: '#f49e93',
    500: '#e77468',
    950: '#000000',
  },
}

SCSS

$custom: #e77468;
$custom-light: #f49e93;
$custom-dark: #000000;

JSON

{
  "hex": "#e77468",
  "rgb": {
    "r": 231,
    "g": 116,
    "b": 104
  },
  "hsl": {
    "h": 5.669,
    "s": 72.571,
    "l": 65.686
  },
  "oklch": {
    "l": 0.68955,
    "c": 0.14483,
    "h": 27.6
  },
  "luminance": 0.30479
}

Semantic roles & 50–950 ramp

primary

#E77468

secondary

#C0E7EB

accent

#C2D511

background

#FFF9F9

surface

#FFF2F1

border

#D7CCCB

text

#180F0D

muted

#867E7E

Preview Lab

Preview with #E77468

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →