#E7744E#E7744E

#E7744E is a light, vivid red. Relative luminance 0.300; OKLCH L 68.5% C 0.152 H 38.8°. Best body text is #000000 at 7.01:1 contrast (WCAG AA passes).

Color values

HEX	#E7744E
RGB	rgb(231, 116, 78)
HSL	hsl(15, 76%, 61%)
HSV	hsv(15, 66%, 91%)
CMYK	cmyk(0%, 49.8%, 66.2%, 9.4%)
CIE-LAB	lab(61.68, 41.65, 41.17)
CIE-LCH	lch(61.68, 58.56, 44.67°)
OKLab	oklab(68.54% 0.1187 0.0954)
OKLCH	oklch(68.54% 0.152 38.8)
XYZ	xyz(40.5791, 30.0346, 10.8666)
Luminance	0.3003 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7744E #4EC1E7

analogous

#E74E74 #E7744E #E7C04E

triadic

#E7744E #4EE774 #744EE7

tetradic

#E7744E #74E74E #4EC1E7 #C04EE7

square

#E7744E #74E74E #4EC1E7 #C04EE7

split-complementary

#E7744E #4EE7C0 #4E74E7

monochromatic

#A43A16 #DA4C1E #E7744E #EE9E84 #F6C9BA

Accessibility & contrast

On white

3.00

#E7744E on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

7.01

#E7744E on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7744E

7.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7744E	#FFFFFF	#000000	##000000
##E7744E	1.00	3.00	7.01	7.01
#FFFFFF	3.00	1.00	21.00	21.00
#000000	7.01	21.00	1.00	1.00
##000000	7.01	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#93854A

Deuteranopia (green-blind)

#AF9F4C

Tritanopia (blue-blind)

#FC5E6B

Achromatopsia (no color)

#959595

Design tokens & code

CSS

--color: #e7744e;
/* rgb */ color: rgb(231, 116, 78);
/* oklch */ color: oklch(68.5% 0.152 38.8);

Tailwind

colors: {
  custom: {
    50: '#f59e81',
    500: '#e7744e',
    950: '#000000',
  },
}

SCSS

$custom: #e7744e;
$custom-light: #f59e81;
$custom-dark: #000000;

JSON

{
  "hex": "#e7744e",
  "rgb": {
    "r": 231,
    "g": 116,
    "b": 78
  },
  "hsl": {
    "h": 14.902,
    "s": 76.119,
    "l": 60.588
  },
  "oklch": {
    "l": 0.68537,
    "c": 0.15232,
    "h": 38.8
  },
  "luminance": 0.3003
}

Semantic roles & 50–950 ramp

primary

#E7744E

secondary

#ABD7E5

accent

#A6D80D

background

#FFF9F7

surface

#FFF2EE

border

#D7CCC9

text

#180E0A

muted

#867E7C

Preview Lab

Preview with #E7744E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →