#E7739B#E7739B

#E7739B is a light, vivid pink. Relative luminance 0.316; OKLCH L 70.1% C 0.149 H 359.8°. Best body text is #000000 at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#E7739B
RGB	rgb(231, 115, 155)
HSL	hsl(339, 71%, 68%)
HSV	hsv(339, 50%, 91%)
CMYK	cmyk(0%, 50.2%, 32.9%, 9.4%)
CIE-LAB	lab(63.03, 49.07, -0.40)
CIE-LCH	lch(63.03, 49.07, 359.53°)
OKLab	oklab(70.06% 0.1491 -0.0004)
OKLCH	oklch(70.06% 0.149 359.8)
XYZ	xyz(45.0042, 31.6211, 34.7373)
Luminance	0.3162 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7739B #73E7BF

analogous

#E773D5 #E7739B #E78573

triadic

#E7739B #9BE773 #739BE7

tetradic

#E7739B #D5E773 #73E7BF #8573E7

square

#E7739B #D5E773 #73E7BF #8573E7

split-complementary

#E7739B #73E785 #73D5E7

monochromatic

#BF2157 #DE3F76 #E7739B #F0A7C0 #F9DBE6

Accessibility & contrast

On white

2.87

#E7739B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.32

#E7739B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7739B

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7739B	#FFFFFF	#000000	##000000
##E7739B	1.00	2.87	7.32	7.32
#FFFFFF	2.87	1.00	21.00	21.00
#000000	7.32	21.00	1.00	1.00
##000000	7.32	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#858B9C

Deuteranopia (green-blind)

#A3A198

Tritanopia (blue-blind)

#F76A82

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e7739b;
/* rgb */ color: rgb(231, 115, 155);
/* oklch */ color: oklch(70.1% 0.149 359.8);

Tailwind

colors: {
  custom: {
    50: '#f29eb8',
    500: '#e7739b',
    950: '#000000',
  },
}

SCSS

$custom: #e7739b;
$custom-light: #f29eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#e7739b",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 155
  },
  "hsl": {
    "h": 339.31,
    "s": 70.732,
    "l": 67.843
  },
  "oklch": {
    "l": 0.70058,
    "c": 0.14906,
    "h": 359.8
  },
  "luminance": 0.31617
}

Semantic roles & 50–950 ramp

primary

#E7739B

secondary

#C9EDE0

accent

#D39113

background

#FFF9FB

surface

#FFF2F6

border

#D7CCD0

text

#170F11

muted

#857E80

Preview Lab

Preview with #E7739B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →