#E77394#E77394

#E77394 is a light, vivid pink. Relative luminance 0.314; OKLCH L 69.9% C 0.147 H 3.6°. Best body text is #000000 at 7.28:1 contrast (WCAG AA passes).

Color values

HEX	#E77394
RGB	rgb(231, 115, 148)
HSL	hsl(343, 71%, 68%)
HSV	hsv(343, 50%, 91%)
CMYK	cmyk(0%, 50.2%, 35.9%, 9.4%)
CIE-LAB	lab(62.84, 48.24, 3.33)
CIE-LCH	lch(62.84, 48.35, 3.95°)
OKLab	oklab(69.85% 0.1466 0.0093)
OKLCH	oklch(69.85% 0.147 3.6)
XYZ	xyz(44.4333, 31.3928, 31.7306)
Luminance	0.3139 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77394 #73E7C6

analogous

#E773CE #E77394 #E78C73

triadic

#E77394 #94E773 #7394E7

tetradic

#E77394 #CEE773 #73E7C6 #8C73E7

square

#E77394 #CEE773 #73E7C6 #8C73E7

split-complementary

#E77394 #73E78C #73CEE7

monochromatic

#BF214E #DE3F6C #E77394 #F0A7BC #F9DBE4

Accessibility & contrast

On white

2.89

#E77394 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.28

#E77394 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77394

7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77394	#FFFFFF	#000000	##000000
##E77394	1.00	2.89	7.28	7.28
#FFFFFF	2.89	1.00	21.00	21.00
#000000	7.28	21.00	1.00	1.00
##000000	7.28	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#878A95

Deuteranopia (green-blind)

#A4A091

Tritanopia (blue-blind)

#F8697F

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e77394;
/* rgb */ color: rgb(231, 115, 148);
/* oklch */ color: oklch(69.9% 0.147 3.6);

Tailwind

colors: {
  custom: {
    50: '#f29eb3',
    500: '#e77394',
    950: '#000000',
  },
}

SCSS

$custom: #e77394;
$custom-light: #f29eb3;
$custom-dark: #000000;

JSON

{
  "hex": "#e77394",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 148
  },
  "hsl": {
    "h": 342.931,
    "s": 70.732,
    "l": 67.843
  },
  "oklch": {
    "l": 0.69851,
    "c": 0.14691,
    "h": 3.6
  },
  "luminance": 0.31389
}

Semantic roles & 50–950 ramp

primary

#E77394

secondary

#C9EDE3

accent

#D39C13

background

#FFF9FB

surface

#FFF2F6

border

#D7CCD0

text

#170F11

muted

#857E80

Preview Lab

Preview with #E77394

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →