#E7738E#E7738E

#E7738E is a light, vivid red. Relative luminance 0.312; OKLCH L 69.7% C 0.146 H 6.9°. Best body text is #000000 at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#E7738E
RGB	rgb(231, 115, 142)
HSL	hsl(346, 71%, 68%)
HSV	hsv(346, 50%, 91%)
CMYK	cmyk(0%, 50.2%, 38.5%, 9.4%)
CIE-LAB	lab(62.68, 47.55, 6.55)
CIE-LCH	lch(62.68, 48.00, 7.84°)
OKLab	oklab(69.68% 0.1445 0.0175)
OKLCH	oklch(69.68% 0.146 6.9)
XYZ	xyz(43.9706, 31.2077, 29.2939)
Luminance	0.3120 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7738E #73E7CC

analogous

#E773C8 #E7738E #E79273

triadic

#E7738E #8EE773 #738EE7

tetradic

#E7738E #C8E773 #73E7CC #9273E7

square

#E7738E #C8E773 #73E7CC #9273E7

split-complementary

#E7738E #73E792 #73C8E7

monochromatic

#BF2146 #DE3F64 #E7738E #F0A7B8 #F9DBE2

Accessibility & contrast

On white

2.90

#E7738E on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.24

#E7738E on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7738E

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7738E	#FFFFFF	#000000	##000000
##E7738E	1.00	2.90	7.24	7.24
#FFFFFF	2.90	1.00	21.00	21.00
#000000	7.24	21.00	1.00	1.00
##000000	7.24	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#888A8F

Deuteranopia (green-blind)

#A6A08B

Tritanopia (blue-blind)

#F8677D

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e7738e;
/* rgb */ color: rgb(231, 115, 142);
/* oklch */ color: oklch(69.7% 0.146 6.9);

Tailwind

colors: {
  custom: {
    50: '#f29eae',
    500: '#e7738e',
    950: '#000000',
  },
}

SCSS

$custom: #e7738e;
$custom-light: #f29eae;
$custom-dark: #000000;

JSON

{
  "hex": "#e7738e",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 142
  },
  "hsl": {
    "h": 346.034,
    "s": 70.732,
    "l": 67.843
  },
  "oklch": {
    "l": 0.69683,
    "c": 0.14551,
    "h": 6.9
  },
  "luminance": 0.31203
}

Semantic roles & 50–950 ramp

primary

#E7738E

secondary

#C9EDE4

accent

#D3A613

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E7738E

Body copy rendered with the generated semantic roles for this colour.

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