#E7738D#E7738D

#E7738D is a light, vivid red. Relative luminance 0.312; OKLCH L 69.7% C 0.145 H 7.4°. Best body text is #000000 at 7.23:1 contrast (WCAG AA passes).

Color values

HEX	#E7738D
RGB	rgb(231, 115, 141)
HSL	hsl(347, 71%, 68%)
HSV	hsv(347, 50%, 91%)
CMYK	cmyk(0%, 50.2%, 39%, 9.4%)
CIE-LAB	lab(62.66, 47.44, 7.08)
CIE-LCH	lch(62.66, 47.97, 8.49°)
OKLab	oklab(69.66% 0.1441 0.0188)
OKLCH	oklch(69.66% 0.145 7.4)
XYZ	xyz(43.8959, 31.1778, 28.9003)
Luminance	0.3117 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7738D #73E7CD

analogous

#E773C7 #E7738D #E79373

triadic

#E7738D #8DE773 #738DE7

tetradic

#E7738D #C7E773 #73E7CD #9373E7

square

#E7738D #C7E773 #73E7CD #9373E7

split-complementary

#E7738D #73E793 #73C7E7

monochromatic

#BF2144 #DE3F62 #E7738D #F0A7B8 #F9DBE2

Accessibility & contrast

On white

2.90

#E7738D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.23

#E7738D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7738D

7.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7738D	#FFFFFF	#000000	##000000
##E7738D	1.00	2.90	7.23	7.23
#FFFFFF	2.90	1.00	21.00	21.00
#000000	7.23	21.00	1.00	1.00
##000000	7.23	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#888A8E

Deuteranopia (green-blind)

#A6A08A

Tritanopia (blue-blind)

#F8677C

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e7738d;
/* rgb */ color: rgb(231, 115, 141);
/* oklch */ color: oklch(69.7% 0.145 7.4);

Tailwind

colors: {
  custom: {
    50: '#f29eae',
    500: '#e7738d',
    950: '#000000',
  },
}

SCSS

$custom: #e7738d;
$custom-light: #f29eae;
$custom-dark: #000000;

JSON

{
  "hex": "#e7738d",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 141
  },
  "hsl": {
    "h": 346.552,
    "s": 70.732,
    "l": 67.843
  },
  "oklch": {
    "l": 0.69656,
    "c": 0.14531,
    "h": 7.4
  },
  "luminance": 0.31173
}

Semantic roles & 50–950 ramp

primary

#E7738D

secondary

#C9EDE5

accent

#D3A813

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E7738D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →