#E77381#E77381

#E77381 is a light, vivid red. Relative luminance 0.308; OKLCH L 69.3% C 0.144 H 14.0°. Best body text is #000000 at 7.17:1 contrast (WCAG AA passes).

Color values

HEX#E77381
RGBrgb(231, 115, 129)
HSLhsl(353, 71%, 68%)
HSVhsv(353, 50%, 91%)
CMYKcmyk(0%, 50.2%, 44.2%, 9.4%)
CIE-LABlab(62.37, 46.18, 13.56)
CIE-LCHlch(62.37, 48.13, 16.37°)
OKLaboklab(69.35% 0.1396 0.0349)
OKLCHoklch(69.35% 0.144 14)
XYZxyz(43.0509, 30.8398, 24.4501)
Luminance0.3084 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#E77381 #73E7D9
analogous
#E773BB #E77381 #E79F73
triadic
#E77381 #81E773 #7381E7
tetradic
#E77381 #BBE773 #73E7D9 #9F73E7
square
#E77381 #BBE773 #73E7D9 #9F73E7
split-complementary
#E77381 #73E79F #73BBE7
monochromatic
#BF2134 #DE3F52 #E77381 #F0A7B0 #F9DBDF

Accessibility & contrast

On white

2.93
#E77381 on #FFFFFF
AA ✗AA large ✗AAA ✗

On black

7.17
#E77381 on #000000
AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77381
7.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##E77381#FFFFFF#000000##000000
##E773811.002.937.177.17
#FFFFFF2.931.0021.0021.00
#0000007.1721.001.001.00
##0000007.1721.001.001.00

Color blindness preview

Protanopia (red-blind)
#8B8881
Deuteranopia (green-blind)
#A8A07F
Tritanopia (blue-blind)
#F96578
Achromatopsia (no color)
#979797

Design tokens & code

CSS
--color: #e77381;
/* rgb */ color: rgb(231, 115, 129);
/* oklch */ color: oklch(69.3% 0.144 14.0);
Tailwind
colors: {
  custom: {
    50: '#f39ea5',
    500: '#e77381',
    950: '#000000',
  },
}
SCSS
$custom: #e77381;
$custom-light: #f39ea5;
$custom-dark: #000000;
JSON
{
  "hex": "#e77381",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 129
  },
  "hsl": {
    "h": 352.759,
    "s": 70.732,
    "l": 67.843
  },
  "oklch": {
    "l": 0.69347,
    "c": 0.1439,
    "h": 14
  },
  "luminance": 0.30835
}

Semantic roles & 50–950 ramp

primary
#E77381
secondary
#C9EDE8
accent
#D3BC13
background
#FFF9FA
surface
#FFF2F4
border
#D7CCCE
text
#170F0F
muted
#857E7F

Preview Lab

Preview with #E77381

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#E77381 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva